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Friday • Sep 20, 2013 linkicon
Travel on Tumblr: Travel Publications 
We’ve taken a look at how hotels, cruise lines and other travel companies use Tumblr, so what about travel magazines? 

Over on the publication side of things, Nat Geo (National Geographic) uses Tumblr exclusively to curate and share images from their archives to showcase moments of the past that have rarely, if ever, been seen by the public. With a 125-year legacy, they have a lot of material to draw from and pull readers back with them into different places and times. 


Condé Nast Traveler takes a more decidedly modern approach, showcasing photos from around the world that include everything from food to wildlife and iconic buildings, interspersing these with links to articles on their main site.


BBC Travel’s Tumblr is also photo-based, often with short captions that link back to articles on their main site, driving traffic back there with articles on everything from how to take better travel photos to how to eat your way through France. They’ll also highlight lesser known features of places, such as Norway’s Arctic Coral. 


AFAR calls its Tumblr AFAR Highlights and that’s exactly what it is: photos that briefly highlight different destinations around the world, hoping to inspire the viewer to use their digital planning guide services for their next case of wanderlust.

Overwhelmingly, like hotels on Tumblr, publications have also shifted away from exclusive promotion to sharing content that is useful to their readers: articles with information on how to pack, annual events in choice destinations, local food, and more. This approach taps into the aspirational element of Tumblr, with casual readers getting the opportunity to dream about traveling to the destinations showcased. Further, it drives traffic back to their main sites for followers to read full articles that would be lengthy for Tumblr.
Want more? Check out the full list of travel blogs to follow on Tumblr!

Travel on Tumblr: Travel Publications 

We’ve taken a look at how hotels, cruise lines and other travel companies use Tumblr, so what about travel magazines? 

  • Over on the publication side of things, Nat Geo (National Geographic) uses Tumblr exclusively to curate and share images from their archives to showcase moments of the past that have rarely, if ever, been seen by the public. With a 125-year legacy, they have a lot of material to draw from and pull readers back with them into different places and times.

  • Condé Nast Traveler takes a more decidedly modern approach, showcasing photos from around the world that include everything from food to wildlife and iconic buildings, interspersing these with links to articles on their main site.

  • BBC Travel’s Tumblr is also photo-based, often with short captions that link back to articles on their main site, driving traffic back there with articles on everything from how to take better travel photos to how to eat your way through France. They’ll also highlight lesser known features of places, such as Norway’s Arctic Coral.

  • AFAR calls its Tumblr AFAR Highlights and that’s exactly what it is: photos that briefly highlight different destinations around the world, hoping to inspire the viewer to use their digital planning guide services for their next case of wanderlust.

Overwhelmingly, like hotels on Tumblr, publications have also shifted away from exclusive promotion to sharing content that is useful to their readers: articles with information on how to pack, annual events in choice destinations, local food, and more. This approach taps into the aspirational element of Tumblr, with casual readers getting the opportunity to dream about traveling to the destinations showcased. Further, it drives traffic back to their main sites for followers to read full articles that would be lengthy for Tumblr.

Want more? Check out the full list of travel blogs to follow on Tumblr!

Thursday • Sep 19, 2013 linkicon
Travel on Tumblr: Travel Companies 
We’ve looked at how hotels and cruise lines use Tumblr, so what about other travel companies?
Airbnb is a new approach to traveling in a shared economy, and they want their readers to know the incredible variety of accommodations they have to offer. Their Tumblr is 100% photos of properties available to rent; everything from historical homes to smaller, decked-out trailers. Every photoset links directly back to the property rental listing on their site, making it easy to bring a photo fantasy to reality quickly. 
Another travel company based on shared economy, Couchsurfing is a little more intimate: a built-in social element on their site encourages deeper interaction with your host, and this is reinforced in the approach of their Tumblr. In order to build trust for this arrangement, Couchsurfing’s Tumblr showcases their values along with adventures Couchsurfers have gone on with their hosts. They also share events taking place in cities around the world.
A more traditional travel booking company, STA approaches Tumblr with the intent to inspire wanderlust in readers— and pass along their branded images, keeping the company’s name in mind when someone thinks of vacation down the line.
LateRooms.com calls their Tumblr “The Lobby” and they approach it like your average Tumblr user who has a theme to their blog: consistently posting photos of different destinations around the world, inspiring you to book a hotel with them. 
New travel companies like Airbnb and Couchsurfing have to prove their model to the economy in a way that established hotels don’t: you’re staying with strangers who are not hospitality professionals, even if they’ve been reviewed. Building trust is key, which is what Couchsurfing focuses on, probably particularly because it is a free service. Since users are paying to rent a room or space to stay in on Airbnb, they’ve chosen to focus on showing the incredible variety of places they have available, differentiating them from paying for a hotel.
STA and LateRooms.com focus more on blending in with Tumblr travel bloggers who post aspirational travel images to their blog, and might be interested in reblogging the content these companies are posting since it’s in the same vein. Since people are completely comfortable booking travel through companies online these days, they have less to prove.
Like this? We’ll be back one last time to look at travel publications on Tumblr. And you can see a full list of travel blogs to follow on Tumblr, broken down by category, here.

Travel on Tumblr: Travel Companies 

We’ve looked at how hotels and cruise lines use Tumblr, so what about other travel companies?

  • Airbnb is a new approach to traveling in a shared economy, and they want their readers to know the incredible variety of accommodations they have to offer. Their Tumblr is 100% photos of properties available to rent; everything from historical homes to smaller, decked-out trailers. Every photoset links directly back to the property rental listing on their site, making it easy to bring a photo fantasy to reality quickly. 
  • Another travel company based on shared economy, Couchsurfing is a little more intimate: a built-in social element on their site encourages deeper interaction with your host, and this is reinforced in the approach of their Tumblr. In order to build trust for this arrangement, Couchsurfing’s Tumblr showcases their values along with adventures Couchsurfers have gone on with their hosts. They also share events taking place in cities around the world.
  • A more traditional travel booking company, STA approaches Tumblr with the intent to inspire wanderlust in readers— and pass along their branded images, keeping the company’s name in mind when someone thinks of vacation down the line.
  • LateRooms.com calls their Tumblr “The Lobby” and they approach it like your average Tumblr user who has a theme to their blog: consistently posting photos of different destinations around the world, inspiring you to book a hotel with them. 

New travel companies like Airbnb and Couchsurfing have to prove their model to the economy in a way that established hotels don’t: you’re staying with strangers who are not hospitality professionals, even if they’ve been reviewed. Building trust is key, which is what Couchsurfing focuses on, probably particularly because it is a free service. Since users are paying to rent a room or space to stay in on Airbnb, they’ve chosen to focus on showing the incredible variety of places they have available, differentiating them from paying for a hotel.

STA and LateRooms.com focus more on blending in with Tumblr travel bloggers who post aspirational travel images to their blog, and might be interested in reblogging the content these companies are posting since it’s in the same vein. Since people are completely comfortable booking travel through companies online these days, they have less to prove.

Like this? We’ll be back one last time to look at travel publications on Tumblr. And you can see a full list of travel blogs to follow on Tumblr, broken down by category, here.

Wednesday • Sep 18, 2013 linkicon
We’re back with more Travel Talk on Tumblr, as promised! (Catch up on the previous conversation here.) Today we’re looking at the short, sweet world of cruise lines on Tumblr: only two have a presence here so far. 

Royal Caribbean approaches Tumblr with a mix of behind-the-scenes content alongside large, high-quality images meant to inspire viewers to crave a floating vacation with them. 

The only other cruise line on Tumblr, Celebrity Cruises also shows off some behind-the-scenes content, along with what accommodations you’re able to find on board their ships that sets them apart. Interestingly they have chosen to present themselves in a third-person, news-related tone which differentiates them on the often-casual Tumblr.
Since cruise lines are established forms of travel, they’re focusing on what they have to offer. Their approach of sharing images meant to inspire readers to book a floating vacation with them and enjoy all of their accommodations also optimistically hopes potential customers forget about the bad press cruises have gotten in recent years.
Want more? Check out the entire range of travel blogs available to follow on Tumblr here. And we’ll be back with more soon!

We’re back with more Travel Talk on Tumblr, as promised! (Catch up on the previous conversation here.) Today we’re looking at the short, sweet world of cruise lines on Tumblr: only two have a presence here so far. 

  • Royal Caribbean approaches Tumblr with a mix of behind-the-scenes content alongside large, high-quality images meant to inspire viewers to crave a floating vacation with them.

  • The only other cruise line on Tumblr, Celebrity Cruises also shows off some behind-the-scenes content, along with what accommodations you’re able to find on board their ships that sets them apart. Interestingly they have chosen to present themselves in a third-person, news-related tone which differentiates them on the often-casual Tumblr.

Since cruise lines are established forms of travel, they’re focusing on what they have to offer. Their approach of sharing images meant to inspire readers to book a floating vacation with them and enjoy all of their accommodations also optimistically hopes potential customers forget about the bad press cruises have gotten in recent years.

Want more? Check out the entire range of travel blogs available to follow on Tumblr here. And we’ll be back with more soon!

Tuesday • Sep 17, 2013 linkicon
Travel on Tumblr: Oh the places brands and publications can go  
The possibility for creativity on Tumblr is endless, which is both inspiring, exciting, and can also be overwhelming. One of the best ways to get started is to take a look at what other successful blogs are doing, not to imitate, but to inspire. There is a fantastic array of different travel blogs on Tumblr: personal blogs sharing photos from trips, personal blogs full of places the user aspires to go, brands sharing everything they have to offer, and publications sharing a mix of the attainable and aspirational.
We’re sharing a few of our favorites with you from both brands and publications in a short series of posts to get a great sense of how different travel blogs are expressing themselves on Tumblr. Let’s take a look at hotels, shall we?

Sofitel, a luxury hotel with locations in several cities across the US, celebrates each of the cities they’re located in with tips on what to visit and do when customers stay, in addition to sharing gorgeous hotel shots. The clean design is beautiful and easily navigable, and positioning their Tumblr as a resource for travelers makes it useful as well.

Standard Hotel has taken a different approach, using their Tumblr to focus on health and fitness available from their world-class spas. Posts are gifs of instructors executing one pose at a time, with a description of how they work and what areas of the body they benefit;  you can also sort by your fitness level or what kind of workout you’re looking for. A perfect resource for busy, frazzled travelers— or even those of us at home who will remember the brand next time we’re booking.  
Ace Hotel takes a similar approach to Sofitel, showing off gorgeous shots of the opening of their new location in London and behind-the-scenes looks at what went into selecting everything from bar decor to the radios in the rooms. They depart from this semi-promotional material with a focus on sharing cultural activities available in the cities where they’re located, including Portland music.

The Mandarin Oriental in New York City focuses almost exclusively on the culture and vibrancy of the city they inhabit, dropping in a rare aside to visit their spa. Their Tumblr serves as a great resource to inhabitants of NYC in addition to travelers.


The Hyatt takes a food-centric, behind-the-scenes approach with their Tumblr, letting readers see the stories behind the recipes and learn how the chefs and sommeliers approach their work. It lends the brand a more personal feeling.

Overwhelmingly, hotel brands on Tumblr have shifted away from exclusive promotion to sharing content that is useful to their readers: means to stay fit while traveling, what kind of food they might find in a city, what to with their free time in a specific destination. This approach also taps into the aspirational element of Tumblr, with casual readers getting the opportunity to dream about traveling to the destinations showcased.
Want more? Check out the entire range of travel blogs available to follow on Tumblr here. We’ll be back to talk publications, travel companies and more soon!

Travel on Tumblr: Oh the places brands and publications can go  

The possibility for creativity on Tumblr is endless, which is both inspiring, exciting, and can also be overwhelming. One of the best ways to get started is to take a look at what other successful blogs are doing, not to imitate, but to inspire. There is a fantastic array of different travel blogs on Tumblr: personal blogs sharing photos from trips, personal blogs full of places the user aspires to go, brands sharing everything they have to offer, and publications sharing a mix of the attainable and aspirational.

We’re sharing a few of our favorites with you from both brands and publications in a short series of posts to get a great sense of how different travel blogs are expressing themselves on Tumblr. Let’s take a look at hotels, shall we?

  • Sofitel, a luxury hotel with locations in several cities across the US, celebrates each of the cities they’re located in with tips on what to visit and do when customers stay, in addition to sharing gorgeous hotel shots. The clean design is beautiful and easily navigable, and positioning their Tumblr as a resource for travelers makes it useful as well.

  • Standard Hotel has taken a different approach, using their Tumblr to focus on health and fitness available from their world-class spas. Posts are gifs of instructors executing one pose at a time, with a description of how they work and what areas of the body they benefit;  you can also sort by your fitness level or what kind of workout you’re looking for. A perfect resource for busy, frazzled travelers— or even those of us at home who will remember the brand next time we’re booking.  
  • Ace Hotel takes a similar approach to Sofitel, showing off gorgeous shots of the opening of their new location in London and behind-the-scenes looks at what went into selecting everything from bar decor to the radios in the rooms. They depart from this semi-promotional material with a focus on sharing cultural activities available in the cities where they’re located, including Portland music.
  • The Mandarin Oriental in New York City focuses almost exclusively on the culture and vibrancy of the city they inhabit, dropping in a rare aside to visit their spa. Their Tumblr serves as a great resource to inhabitants of NYC in addition to travelers.

  • The Hyatt takes a food-centric, behind-the-scenes approach with their Tumblr, letting readers see the stories behind the recipes and learn how the chefs and sommeliers approach their work. It lends the brand a more personal feeling.

Overwhelmingly, hotel brands on Tumblr have shifted away from exclusive promotion to sharing content that is useful to their readers: means to stay fit while traveling, what kind of food they might find in a city, what to with their free time in a specific destination. This approach also taps into the aspirational element of Tumblr, with casual readers getting the opportunity to dream about traveling to the destinations showcased.

Want more? Check out the entire range of travel blogs available to follow on Tumblr here. We’ll be back to talk publications, travel companies and more soon!