Travel on Tumblr: Oh the places brands and publications can go
The possibility for creativity on Tumblr is endless, which is both inspiring, exciting, and can also be overwhelming. One of the best ways to get started is to take a look at what other successful blogs are doing, not to imitate, but to inspire. There is a fantastic array of different travel blogs on Tumblr: personal blogs sharing photos from trips, personal blogs full of places the user aspires to go, brands sharing everything they have to offer, and publications sharing a mix of the attainable and aspirational.
We’re sharing a few of our favorites with you from both brands and publications in a short series of posts to get a great sense of how different travel blogs are expressing themselves on Tumblr. Let’s take a look at hotels, shall we?
Sofitel, a luxury hotel with locations in several cities across the US, celebrates each of the cities they’re located in with tips on what to visit and do when customers stay, in addition to sharing gorgeous hotel shots. The clean design is beautiful and easily navigable, and positioning their Tumblr as a resource for travelers makes it useful as well.
- Standard Hotel has taken a different approach, using their Tumblr to focus on health and fitness available from their world-class spas. Posts are gifs of instructors executing one pose at a time, with a description of how they work and what areas of the body they benefit; you can also sort by your fitness level or what kind of workout you’re looking for. A perfect resource for busy, frazzled travelers— or even those of us at home who will remember the brand next time we’re booking.
- Ace Hotel takes a similar approach to Sofitel, showing off gorgeous shots of the opening of their new location in London and behind-the-scenes looks at what went into selecting everything from bar decor to the radios in the rooms. They depart from this semi-promotional material with a focus on sharing cultural activities available in the cities where they’re located, including Portland music.
The Mandarin Oriental in New York City focuses almost exclusively on the culture and vibrancy of the city they inhabit, dropping in a rare aside to visit their spa. Their Tumblr serves as a great resource to inhabitants of NYC in addition to travelers.
The Hyatt takes a food-centric, behind-the-scenes approach with their Tumblr, letting readers see the stories behind the recipes and learn how the chefs and sommeliers approach their work. It lends the brand a more personal feeling.
Overwhelmingly, hotel brands on Tumblr have shifted away from exclusive promotion to sharing content that is useful to their readers: means to stay fit while traveling, what kind of food they might find in a city, what to with their free time in a specific destination. This approach also taps into the aspirational element of Tumblr, with casual readers getting the opportunity to dream about traveling to the destinations showcased.
Want more? Check out the entire range of travel blogs available to follow on Tumblr here. We’ll be back to talk publications, travel companies and more soon!