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Monday • Feb 24, 2014 linkicon
Above: One of the top posts from the Olympic conversation on Tumblr; “The Ultimate Selfie” from Shaun White
And just like that the 2014 Winter Olympics came to a close yesterday, after two weeks of pursing dreams in the snow of Sochi. What were the final numbers on Tumblr? Overall, about 8.7 million posts have been made and reblogged around the Olympics on Tumblr by a community of 3.5 million, earning 7.3 million likes. 
Tumblr conversation covered everything from #SochiProblems to rooting for the underdog while celebrating equality, and even a little bit of schadenfreude over certain technical mishaps. Figure skating seems to be the favorite sport of the games here on Tumblr, and with those faces who can blame the choice?  

Image from this top post. 
It’s all come a long way from our preview post, and we’re already excited to see what the 2016 Summer Olympic Games have in store! (We’re betting at least a little bit of affectionate schadenfreude from this particular peanut gallery.) 
Want more? You can find all of our Olympics on Tumblr posts here, and our posts about the Olympics on Twitter over at the TweetReach blog. 

Above: One of the top posts from the Olympic conversation on Tumblr; “The Ultimate Selfie” from Shaun White

And just like that the 2014 Winter Olympics came to a close yesterday, after two weeks of pursing dreams in the snow of Sochi. What were the final numbers on Tumblr? Overall, about 8.7 million posts have been made and reblogged around the Olympics on Tumblr by a community of 3.5 million, earning 7.3 million likes. 

Tumblr conversation covered everything from #SochiProblems to rooting for the underdog while celebrating equality, and even a little bit of schadenfreude over certain technical mishaps. Figure skating seems to be the favorite sport of the games here on Tumblr, and with those faces who can blame the choice?  

Image from this top post

It’s all come a long way from our preview post, and we’re already excited to see what the 2016 Summer Olympic Games have in store! (We’re betting at least a little bit of affectionate schadenfreude from this particular peanut gallery.) 

Want more? You can find all of our Olympics on Tumblr posts here, and our posts about the Olympics on Twitter over at the TweetReach blog

Wednesday • Feb 19, 2014 linkicon
Aside from talking figure skating, Tumblr has also been rounding up the best Internet responses to the misfire of the Olympic rings not quite fully lighting up during the opening ceremony. 

Above, the mishap. Below, one of the many responses: 

If you can’t say something nice, then say it in gifs. At least we can say the original work at the top of this post was Time Well Wasted. 
Want more Olympics on Tumblr? Check out our posts giving a preview of the games, talking #SochiProblems, and even figure skating. We’ll have more as the games draw to a close! 

Aside from talking figure skating, Tumblr has also been rounding up the best Internet responses to the misfire of the Olympic rings not quite fully lighting up during the opening ceremony

Above, the mishap. Below, one of the many responses: 

If you can’t say something nice, then say it in gifs. At least we can say the original work at the top of this post was Time Well Wasted

Want more Olympics on Tumblr? Check out our posts giving a preview of the games, talking #SochiProblems, and even figure skating. We’ll have more as the games draw to a close! 

Tuesday • Feb 18, 2014 linkicon
Tumblr’s Olympic schadenfreude in the form of celebrating #SochiProblems might be in decline (posts and reblogs have declined every day since we first posted about it), but that doesn’t mean the Olympic chatter isn’t still in full swing. So far 6.8 million posts have been written and reblogged around the 2014 Winter Olympics, earning 5.8 million notes, all by a community of 3.1 million Tumblr users. 
That’s a big jump from the numbers on our preview post, and up even from our last look! What’s on their minds now? Figure skating. But in true Tumblr form, the top post about figure skating is a little less than flattering.  

The lead gif up there, however, is from another top post around the Olympic conversation and celebrates a spectacular figure skating partner move. 
At the moment, figure skating is the only specific sport to be mentioned in the top tags and the only athlete to be mentioned is Japanese figure skater Yuzuru Hanyū who won the men’s gold. The rest of the top tags revolve around general terms for the games:
olympics
sochi
sochi2014 
sochi 2014
winter olympics
sochi olympics
figure skating
russia
team canada 
yuzuru hanyu
Looks like Tumblr also has two favorite teams to talk about in that mix (Russia has won 4 figure skating medals and Canada 3 so far). 
We’ll keep an eye on the conversation- and the schadenfreude- as the games move forward! 

Tumblr’s Olympic schadenfreude in the form of celebrating #SochiProblems might be in decline (posts and reblogs have declined every day since we first posted about it), but that doesn’t mean the Olympic chatter isn’t still in full swing. So far 6.8 million posts have been written and reblogged around the 2014 Winter Olympics, earning 5.8 million notes, all by a community of 3.1 million Tumblr users. 

That’s a big jump from the numbers on our preview post, and up even from our last look! What’s on their minds now? Figure skating. But in true Tumblr form, the top post about figure skating is a little less than flattering.  

The lead gif up there, however, is from another top post around the Olympic conversation and celebrates a spectacular figure skating partner move

At the moment, figure skating is the only specific sport to be mentioned in the top tags and the only athlete to be mentioned is Japanese figure skater Yuzuru Hanyū who won the men’s gold. The rest of the top tags revolve around general terms for the games:

  1. olympics
  2. sochi
  3. sochi2014 
  4. sochi 2014
  5. winter olympics
  6. sochi olympics
  7. figure skating
  8. russia
  9. team canada 
  10. yuzuru hanyu

Looks like Tumblr also has two favorite teams to talk about in that mix (Russia has won 4 figure skating medals and Canada 3 so far). 

We’ll keep an eye on the conversation- and the schadenfreude- as the games move forward! 

Monday • Feb 10, 2014 linkicon
Tumblr & the Olympics: Celebrating the underdog 
Overall, with the first weekend of the 2014 Winter Olympics behind us, the conversation on Tumblr stands at over 3.8 million posts from 2.2 million users, earning 3.3 million likes. A big jump from our preview post last week!
The Olympic conversation on Tumblr isn’t just living in the present either; the top post at the moment highlights Australia’s first gold medal win at the 2002 Winter Olympics when all of Steven Bradbury’s short track speed skating opponents collided on the final turn of the 1,000m race and he was able to get around them to victory.
Other top posts celebrated the different protests participating countries have staged against Russia’s anti-LGBT laws. One Tumblr user, a freelance graphic design from Sweden, even created a new version of the Olympic flag: 

Love, and lucky Australians, it seems. 
Stay tuned and we’ll keep you updated on the Olympic conversation here on Tumblr! See our post about #SochiProblems here. 

Tumblr & the Olympics: Celebrating the underdog 

Overall, with the first weekend of the 2014 Winter Olympics behind us, the conversation on Tumblr stands at over 3.8 million posts from 2.2 million users, earning 3.3 million likes. A big jump from our preview post last week!

The Olympic conversation on Tumblr isn’t just living in the present either; the top post at the moment highlights Australia’s first gold medal win at the 2002 Winter Olympics when all of Steven Bradbury’s short track speed skating opponents collided on the final turn of the 1,000m race and he was able to get around them to victory.

Other top posts celebrated the different protests participating countries have staged against Russia’s anti-LGBT laws. One Tumblr user, a freelance graphic design from Sweden, even created a new version of the Olympic flag

Love, and lucky Australians, it seems. 

Stay tuned and we’ll keep you updated on the Olympic conversation here on Tumblr! See our post about #SochiProblems here

Friday • Feb 7, 2014 linkicon
By now, you’ve probably read about a few #SochiProblems - posts and tweets from journalists, athletes and tourists in Russia for the 2014 Winter Olympics. 
There are only 368 posts about Sochi Problems on Tumblr so far, but those posts have already earned 78k notes — that’s an average of 214 notes per post.  
You can check out roundups of some of the funniest #sochiproblems tweets from the top two Sochi Problems posts. 
As for everyone over there? Just beware the lines for throwing yourself into the sea. 



The games just started and they’re already proving to be very interesting indeed! 
Curious about the rest of the conversation about #sochiproblems on Twitter? We’ve got numbers on that too!

By now, you’ve probably read about a few #SochiProblems - posts and tweets from journalists, athletes and tourists in Russia for the 2014 Winter Olympics. 

There are only 368 posts about Sochi Problems on Tumblr so far, but those posts have already earned 78k notes — that’s an average of 214 notes per post.  

You can check out roundups of some of the funniest #sochiproblems tweets from the top two Sochi Problems posts. 

As for everyone over there? Just beware the lines for throwing yourself into the sea

The games just started and they’re already proving to be very interesting indeed! 

Curious about the rest of the conversation about #sochiproblems on Twitter? We’ve got numbers on that too!

Thursday • Feb 6, 2014 linkicon
A preview of the 2014 Winter Olympics on Tumblr
The 2014 Winter Olympics are officially underway in Sochi, Russia, but so far the big news has been…less than flattering. Journalists began arriving this week to find their hotel rooms incomplete, or lacking such luxuries as usable running water. (This eventually spawned the hashtag #SochiProblems on Twitter, which we wrote about over the TweetReach blog.) 
The image at the top comes from a slideshow of journalists’ tweets from user joannalaine, and is the top post so far in Tumblr’s conversation around the Olympics. In the past week leading up to the games, 339.3k people posted 248.2k posts, earning 234.5k likes. We expect those rates to increase as the games get underway.
Tumblr’s many communities tends to approach big cultural moments with a mixture of humor, celebration and critique; the Winter Olympics are no different. Among the other top 10 Olympic posts this week were three criticizing the treatment of LGBT community in Russia: One very seriously, and two humorously. Two other posts seriously highlighted apparent racism in figure skating. Tumblr isn’t afraid to discuss problematic elements of things it watches and even loves; education is valued as highly as entertainment.  
And the rest of the conversation, as reflected by the top ten posts? Well, these gifs from latenightjimmy sum it up best: 


You can thank ralphlauren directly, Jimmy, because their behind-the-scenes-at-Sochi post also made the top ten. As did Curling Team Norway’s beautiful pants. Fashion always resonates on Tumblr.
We say it a lot, but it’s worth repeating: Tumblr really is what you make of it, and that couldn’t be more apparent than in this diverse discussion around the Olympics. From serious discussion of issues like racism and discrimination to the silliest GIFs and humor, there’s a little bit of everything.

Because you can still discuss serious issues while wearing amazing pants and celebrating an event meant to bring the world together. Isn’t that what Tumblr is for?

A preview of the 2014 Winter Olympics on Tumblr

The 2014 Winter Olympics are officially underway in Sochi, Russia, but so far the big news has been…less than flattering. Journalists began arriving this week to find their hotel rooms incomplete, or lacking such luxuries as usable running water. (This eventually spawned the hashtag #SochiProblems on Twitter, which we wrote about over the TweetReach blog.) 

The image at the top comes from a slideshow of journalists’ tweets from user joannalaine, and is the top post so far in Tumblr’s conversation around the Olympics. In the past week leading up to the games, 339.3k people posted 248.2k posts, earning 234.5k likes. We expect those rates to increase as the games get underway.

Tumblr’s many communities tends to approach big cultural moments with a mixture of humor, celebration and critique; the Winter Olympics are no different. Among the other top 10 Olympic posts this week were three criticizing the treatment of LGBT community in Russia: One very seriously, and two humorously. Two other posts seriously highlighted apparent racism in figure skating. Tumblr isn’t afraid to discuss problematic elements of things it watches and even loves; education is valued as highly as entertainment.  

And the rest of the conversation, as reflected by the top ten posts? Well, these gifs from latenightjimmy sum it up best: 

You can thank ralphlauren directly, Jimmy, because their behind-the-scenes-at-Sochi post also made the top ten. As did Curling Team Norway’s beautiful pants. Fashion always resonates on Tumblr.

We say it a lot, but it’s worth repeating: Tumblr really is what you make of it, and that couldn’t be more apparent than in this diverse discussion around the Olympics. From serious discussion of issues like racism and discrimination to the silliest GIFs and humor, there’s a little bit of everything.

Because you can still discuss serious issues while wearing amazing pants and celebrating an event meant to bring the world together. Isn’t that what Tumblr is for?

Tuesday • Aug 14, 2012 linkicon
Olympic sponsors race for the gold - how did the top Olympic sponsors measure up on Twitter?

Olympic sponsors race for the gold - how did the top Olympic sponsors measure up on Twitter?

Tuesday • Aug 14, 2012 linkicon
The 2012 London Olympics generated 50 million Olympics tweets from 11 million contributors. 
What got the most buzz?
Sport: Football, 2.8 million tweets
Athlete: British diver Tom Daley, 630K tweets
Country: United States, 5.4 million tweets
Event: Opening Ceremony, 1.2 tweets in an hour

The 2012 London Olympics generated 50 million Olympics tweets from 11 million contributors. 

What got the most buzz?

  • Sport: Football, 2.8 million tweets
  • Athlete: British diver Tom Daley, 630K tweets
  • Country: United States, 5.4 million tweets
  • Event: Opening Ceremony, 1.2 tweets in an hour

Monday • Aug 6, 2012 linkicon
How do the top Olympic sponsors measure up on Twitter?

How do the top Olympic sponsors measure up on Twitter?

Wednesday • Aug 1, 2012 linkicon

"Tape delays are not only irrelevant, but they’re actually damaging fan participation and goodwill. It’s time NBC – and other networks who insist on time delays for their live televised programs – start to work with the evolving model of real-time social television instead of around it."

http://blog.tweetreach.com/2012/07/twitter-and-real-time-television-should-nbc-broadcast-the-olympics-in-with-a-tape-delay/