A preview of the 2014 Winter Olympics on Tumblr
The 2014 Winter Olympics are officially underway in Sochi, Russia, but so far the big news has been…less than flattering. Journalists began arriving this week to find their hotel rooms incomplete, or lacking such luxuries as usable running water. (This eventually spawned the hashtag #SochiProblems on Twitter, which we wrote about over the TweetReach blog.)
The image at the top comes from a slideshow of journalists’ tweets from user joannalaine, and is the top post so far in Tumblr’s conversation around the Olympics. In the past week leading up to the games, 339.3k people posted 248.2k posts, earning 234.5k likes. We expect those rates to increase as the games get underway.
Tumblr’s many communities tends to approach big cultural moments with a mixture of humor, celebration and critique; the Winter Olympics are no different. Among the other top 10 Olympic posts this week were three criticizing the treatment of LGBT community in Russia: One very seriously, and two humorously. Two other posts seriously highlighted apparent racism in figure skating. Tumblr isn’t afraid to discuss problematic elements of things it watches and even loves; education is valued as highly as entertainment.
And the rest of the conversation, as reflected by the top ten posts? Well, these gifs from latenightjimmy sum it up best:
You can thank ralphlauren directly, Jimmy, because their behind-the-scenes-at-Sochi post also made the top ten. As did Curling Team Norway’s beautiful pants. Fashion always resonates on Tumblr.
We say it a lot, but it’s worth repeating: Tumblr really is what you make of it, and that couldn’t be more apparent than in this diverse discussion around the Olympics. From serious discussion of issues like racism and discrimination to the silliest GIFs and humor, there’s a little bit of everything.
Because you can still discuss serious issues while wearing amazing pants and celebrating an event meant to bring the world together. Isn’t that what Tumblr is for?