"…the best advice we can give to any brand on Instagram is to be authentic while embracing the medium’s particular characteristics, measure your efforts, listen to the community, and continue to improve your content strategy."
"Instagram is a lot more evergreen than many people give it credit for."
From the How long does content live on Instagram? section of our Instagram Whitepaper.
"… in many cases, 90% of a post’s likes and comments happen in the first 10 hours after posting. But many posts continue to receive continued low levels of engagement for days and weeks after posting."
Download the whitepaper for insights based on data from 55 brands on Instagram to answer more questions about the what, when, and why of posting on the photo-sharing platform.
"Our initial assumption about those high-frequency posters was that the more often a brand posts, the lower their engagement rates would be on the subsequent posts. But that does not seem to be true."
From the How often should I post on Instagram? section of our Instagram Whitepaper.
Posting frequently doesn’t have a negative effect on your follower count, but once you start posting frequently you’ve got to keep it up. If you stop posting entirely for weeks or months at a time, you’ll lose followers.
Download the whitepaper to get the answers to more questions about the what, when, and why of posting to Instagram, based on data from 55 brands.