Union Metrics

Powerful social analytics for marketers. We make TweetReach, Union Metrics for Tumblr and Union Metrics for Instagram.

Union Metrics

Saturday • Oct 18, 2014 linkicon
condenasttraveler:

9 Food Photography Tips for Instagram and Smartphones

Pair with Taco Bell and Chobani Found Instagram Success With #FoodPorn. 
Zoom Info
condenasttraveler:

9 Food Photography Tips for Instagram and Smartphones

Pair with Taco Bell and Chobani Found Instagram Success With #FoodPorn. 
Zoom Info

condenasttraveler:

9 Food Photography Tips for Instagram and Smartphones

Pair with Taco Bell and Chobani Found Instagram Success With #FoodPorn

Wednesday • Oct 15, 2014 linkicon
instagram-business:

Brands Connecting with the Instagram Community Online and in the Physical World
When brands ask us what makes Instagram unique, the first thing that comes to mind is the community and how Instagram enables people across the world to connect with each other through a shared passion for capturing the world’s moments.
What’s even more special is how people extend their interactions within the app into real time and space. Earlier this month, Instagrammers in hundreds of cities across the world gathered together for the 10th Worldwide InstaMeet (#WWIM10), the community’s most ambitious InstaMeet to date.
We’re really excited to see brands participating in this movement to connect face-to-face with the rest of the community. During #WWIM10 @queensland, the regional tourism bureau of Australia’s second-largest state, organized over 90 InstaMeets in Queensland’s cities, on beaches up and down the coast, and in the remote outback. The day started with the first sunrise gathering at 4:30 a.m., progressed through an afternoon of wildlife sightings, and ended with Instagrammers coming together for golden hour followed by some communal star-gazing.
On a more intimate scale, @madewell1937 recently hosted photo exhibitions for one night in 14 retail stores across the United States. The brand invited their account followers to stop by and view a curated selection of community photos they had selected on Instagram using #denimmadewell, a hashtag photo contest they promoted through the brand’s Instagram account. @madewell1937's social media team selected six winning photos—featuring beautiful compositions in stunning locations—and partnered with a print studio to produce a set of cards that were distributed to visitors to the in-store galleries.
"The contest was an incredible way for us to connect and engage with our fans," said Somsack Sikhounmuong, Madewell’s head of design. "I was blown away by the how creative all the entries were and thought it was important to celebrate that creativity physically with the gallery show in store. The result was a 360 experience across all of our channels, something we’ve never done before."
These are just two of many examples of brands extending the community’s love for their brands and for Instagram into real time and space. And it’s just one of the many reasons we’re continually inspired by the creativity and enthusiasm that brands bring to the platform.
We’re excited to see what you do next.

Get inspired by, learn from, and collaborate with your fans and followers on Instagram and in the real world. What do you have planned next for Instagram?
Zoom Info
instagram-business:

Brands Connecting with the Instagram Community Online and in the Physical World
When brands ask us what makes Instagram unique, the first thing that comes to mind is the community and how Instagram enables people across the world to connect with each other through a shared passion for capturing the world’s moments.
What’s even more special is how people extend their interactions within the app into real time and space. Earlier this month, Instagrammers in hundreds of cities across the world gathered together for the 10th Worldwide InstaMeet (#WWIM10), the community’s most ambitious InstaMeet to date.
We’re really excited to see brands participating in this movement to connect face-to-face with the rest of the community. During #WWIM10 @queensland, the regional tourism bureau of Australia’s second-largest state, organized over 90 InstaMeets in Queensland’s cities, on beaches up and down the coast, and in the remote outback. The day started with the first sunrise gathering at 4:30 a.m., progressed through an afternoon of wildlife sightings, and ended with Instagrammers coming together for golden hour followed by some communal star-gazing.
On a more intimate scale, @madewell1937 recently hosted photo exhibitions for one night in 14 retail stores across the United States. The brand invited their account followers to stop by and view a curated selection of community photos they had selected on Instagram using #denimmadewell, a hashtag photo contest they promoted through the brand’s Instagram account. @madewell1937's social media team selected six winning photos—featuring beautiful compositions in stunning locations—and partnered with a print studio to produce a set of cards that were distributed to visitors to the in-store galleries.
"The contest was an incredible way for us to connect and engage with our fans," said Somsack Sikhounmuong, Madewell’s head of design. "I was blown away by the how creative all the entries were and thought it was important to celebrate that creativity physically with the gallery show in store. The result was a 360 experience across all of our channels, something we’ve never done before."
These are just two of many examples of brands extending the community’s love for their brands and for Instagram into real time and space. And it’s just one of the many reasons we’re continually inspired by the creativity and enthusiasm that brands bring to the platform.
We’re excited to see what you do next.

Get inspired by, learn from, and collaborate with your fans and followers on Instagram and in the real world. What do you have planned next for Instagram?
Zoom Info
instagram-business:

Brands Connecting with the Instagram Community Online and in the Physical World
When brands ask us what makes Instagram unique, the first thing that comes to mind is the community and how Instagram enables people across the world to connect with each other through a shared passion for capturing the world’s moments.
What’s even more special is how people extend their interactions within the app into real time and space. Earlier this month, Instagrammers in hundreds of cities across the world gathered together for the 10th Worldwide InstaMeet (#WWIM10), the community’s most ambitious InstaMeet to date.
We’re really excited to see brands participating in this movement to connect face-to-face with the rest of the community. During #WWIM10 @queensland, the regional tourism bureau of Australia’s second-largest state, organized over 90 InstaMeets in Queensland’s cities, on beaches up and down the coast, and in the remote outback. The day started with the first sunrise gathering at 4:30 a.m., progressed through an afternoon of wildlife sightings, and ended with Instagrammers coming together for golden hour followed by some communal star-gazing.
On a more intimate scale, @madewell1937 recently hosted photo exhibitions for one night in 14 retail stores across the United States. The brand invited their account followers to stop by and view a curated selection of community photos they had selected on Instagram using #denimmadewell, a hashtag photo contest they promoted through the brand’s Instagram account. @madewell1937's social media team selected six winning photos—featuring beautiful compositions in stunning locations—and partnered with a print studio to produce a set of cards that were distributed to visitors to the in-store galleries.
"The contest was an incredible way for us to connect and engage with our fans," said Somsack Sikhounmuong, Madewell’s head of design. "I was blown away by the how creative all the entries were and thought it was important to celebrate that creativity physically with the gallery show in store. The result was a 360 experience across all of our channels, something we’ve never done before."
These are just two of many examples of brands extending the community’s love for their brands and for Instagram into real time and space. And it’s just one of the many reasons we’re continually inspired by the creativity and enthusiasm that brands bring to the platform.
We’re excited to see what you do next.

Get inspired by, learn from, and collaborate with your fans and followers on Instagram and in the real world. What do you have planned next for Instagram?
Zoom Info
instagram-business:

Brands Connecting with the Instagram Community Online and in the Physical World
When brands ask us what makes Instagram unique, the first thing that comes to mind is the community and how Instagram enables people across the world to connect with each other through a shared passion for capturing the world’s moments.
What’s even more special is how people extend their interactions within the app into real time and space. Earlier this month, Instagrammers in hundreds of cities across the world gathered together for the 10th Worldwide InstaMeet (#WWIM10), the community’s most ambitious InstaMeet to date.
We’re really excited to see brands participating in this movement to connect face-to-face with the rest of the community. During #WWIM10 @queensland, the regional tourism bureau of Australia’s second-largest state, organized over 90 InstaMeets in Queensland’s cities, on beaches up and down the coast, and in the remote outback. The day started with the first sunrise gathering at 4:30 a.m., progressed through an afternoon of wildlife sightings, and ended with Instagrammers coming together for golden hour followed by some communal star-gazing.
On a more intimate scale, @madewell1937 recently hosted photo exhibitions for one night in 14 retail stores across the United States. The brand invited their account followers to stop by and view a curated selection of community photos they had selected on Instagram using #denimmadewell, a hashtag photo contest they promoted through the brand’s Instagram account. @madewell1937's social media team selected six winning photos—featuring beautiful compositions in stunning locations—and partnered with a print studio to produce a set of cards that were distributed to visitors to the in-store galleries.
"The contest was an incredible way for us to connect and engage with our fans," said Somsack Sikhounmuong, Madewell’s head of design. "I was blown away by the how creative all the entries were and thought it was important to celebrate that creativity physically with the gallery show in store. The result was a 360 experience across all of our channels, something we’ve never done before."
These are just two of many examples of brands extending the community’s love for their brands and for Instagram into real time and space. And it’s just one of the many reasons we’re continually inspired by the creativity and enthusiasm that brands bring to the platform.
We’re excited to see what you do next.

Get inspired by, learn from, and collaborate with your fans and followers on Instagram and in the real world. What do you have planned next for Instagram?
Zoom Info
instagram-business:

Brands Connecting with the Instagram Community Online and in the Physical World
When brands ask us what makes Instagram unique, the first thing that comes to mind is the community and how Instagram enables people across the world to connect with each other through a shared passion for capturing the world’s moments.
What’s even more special is how people extend their interactions within the app into real time and space. Earlier this month, Instagrammers in hundreds of cities across the world gathered together for the 10th Worldwide InstaMeet (#WWIM10), the community’s most ambitious InstaMeet to date.
We’re really excited to see brands participating in this movement to connect face-to-face with the rest of the community. During #WWIM10 @queensland, the regional tourism bureau of Australia’s second-largest state, organized over 90 InstaMeets in Queensland’s cities, on beaches up and down the coast, and in the remote outback. The day started with the first sunrise gathering at 4:30 a.m., progressed through an afternoon of wildlife sightings, and ended with Instagrammers coming together for golden hour followed by some communal star-gazing.
On a more intimate scale, @madewell1937 recently hosted photo exhibitions for one night in 14 retail stores across the United States. The brand invited their account followers to stop by and view a curated selection of community photos they had selected on Instagram using #denimmadewell, a hashtag photo contest they promoted through the brand’s Instagram account. @madewell1937's social media team selected six winning photos—featuring beautiful compositions in stunning locations—and partnered with a print studio to produce a set of cards that were distributed to visitors to the in-store galleries.
"The contest was an incredible way for us to connect and engage with our fans," said Somsack Sikhounmuong, Madewell’s head of design. "I was blown away by the how creative all the entries were and thought it was important to celebrate that creativity physically with the gallery show in store. The result was a 360 experience across all of our channels, something we’ve never done before."
These are just two of many examples of brands extending the community’s love for their brands and for Instagram into real time and space. And it’s just one of the many reasons we’re continually inspired by the creativity and enthusiasm that brands bring to the platform.
We’re excited to see what you do next.

Get inspired by, learn from, and collaborate with your fans and followers on Instagram and in the real world. What do you have planned next for Instagram?
Zoom Info

instagram-business:

Brands Connecting with the Instagram Community Online and in the Physical World

When brands ask us what makes Instagram unique, the first thing that comes to mind is the community and how Instagram enables people across the world to connect with each other through a shared passion for capturing the world’s moments.

What’s even more special is how people extend their interactions within the app into real time and space. Earlier this month, Instagrammers in hundreds of cities across the world gathered together for the 10th Worldwide InstaMeet (#WWIM10), the community’s most ambitious InstaMeet to date.

We’re really excited to see brands participating in this movement to connect face-to-face with the rest of the community. During #WWIM10 @queensland, the regional tourism bureau of Australia’s second-largest state, organized over 90 InstaMeets in Queensland’s cities, on beaches up and down the coast, and in the remote outback. The day started with the first sunrise gathering at 4:30 a.m., progressed through an afternoon of wildlife sightings, and ended with Instagrammers coming together for golden hour followed by some communal star-gazing.

On a more intimate scale, @madewell1937 recently hosted photo exhibitions for one night in 14 retail stores across the United States. The brand invited their account followers to stop by and view a curated selection of community photos they had selected on Instagram using #denimmadewell, a hashtag photo contest they promoted through the brand’s Instagram account. @madewell1937's social media team selected six winning photos—featuring beautiful compositions in stunning locations—and partnered with a print studio to produce a set of cards that were distributed to visitors to the in-store galleries.

"The contest was an incredible way for us to connect and engage with our fans," said Somsack Sikhounmuong, Madewell’s head of design. "I was blown away by the how creative all the entries were and thought it was important to celebrate that creativity physically with the gallery show in store. The result was a 360 experience across all of our channels, something we’ve never done before."

These are just two of many examples of brands extending the community’s love for their brands and for Instagram into real time and space. And it’s just one of the many reasons we’re continually inspired by the creativity and enthusiasm that brands bring to the platform.

We’re excited to see what you do next.

Get inspired by, learn from, and collaborate with your fans and followers on Instagram and in the real world. What do you have planned next for Instagram?

Tuesday • Oct 14, 2014 linkicon
Instagram Grows As Teens’ Social Network of Choice | Marketing Charts 

"The latest study notes that 38% of teens believe Instagram is a favorable marketing channel through which to reach them, compared with 34% saying the same about Twitter and 21% about Facebook.” 

Know your audience, and reach them where they are. 
Emphasis added. 

Instagram Grows As Teens’ Social Network of Choice | Marketing Charts 

"The latest study notes that 38% of teens believe Instagram is a favorable marketing channel through which to reach them, compared with 34% saying the same about Twitter and 21% about Facebook.” 

Know your audience, and reach them where they are. 

Emphasis added. 

Wednesday • Jul 9, 2014 linkicon
Above: One of the shots from Warby Parker’s Instagram account, a brand with a fantastic presence on the platform. 
Our series for Brands on Instagram. 
Instagram is new territory to many marketers, which is why we’ve written a series for those new to the platform. You can check out:  
Resources specifically for brands
The questions to ask about your audience 
How to know what success looks like on Instagram 
How to measure success on Instagram 
How to effectively use hashtags 
The nuances of sharing to other platforms via Instagram 
And 
The different moves personal brands should make  
Want more? Download our Instagram Whitepaper to learn more about some of the numbers behind Instagram, including data about engagement rates, the best time to post and more. Featuring data about 55 brands on Instagram, from yours truly. 
Shoot us a message if you still have questions or there’s something else you’d like to see covered! 

Above: One of the shots from Warby Parker’s Instagram account, a brand with a fantastic presence on the platform. 

Our series for Brands on Instagram. 

Instagram is new territory to many marketers, which is why we’ve written a series for those new to the platform. You can check out:  

And 

Want more? Download our Instagram Whitepaper to learn more about some of the numbers behind Instagram, including data about engagement rates, the best time to post and more. Featuring data about 55 brands on Instagram, from yours truly. 

Shoot us a message if you still have questions or there’s something else you’d like to see covered! 

Tuesday • Jul 8, 2014 linkicon

"…the best advice we can give to any brand on Instagram is to be authentic while embracing the medium’s particular characteristics, measure your efforts, listen to the community, and continue to improve your content strategy."

From our Instagram Whitepaper

Want the details behind the what, when, and why of posting to Instagram, particularly for brands? Download our Instagram Whitepaper and get insights based on data from 55 brands.

Monday • Jun 30, 2014 linkicon
Above: Photo from Sarah Evans, PR professional and a great example of execution on a personal brand. 
Personal Brands on Instagram 
Personal brands can take a lot of their cues from what we’ve written on brands on Instagram, but you’ve also got a little more leeway since you’re a person and not just a business represented by a logo. 
People understandably relate better to other people than they do to businesses, no matter how much businesses strive to be human; that’s just the way it is (one approach for businesses here is to allow their employees to be visible brand advocates for them in conjunction with maintaining their own personal brands, like Finnair is doing[LINK WHEN POST GOES UP]).
The conversation around brands and being human is an ongoing one. Here are the tips we can offer based on brand performance, but amended to fit personal brands: 

First things first: The basic resources are the same. Be sure to bookmark Instagram’s blog for businesses, and their Help Center. We also have some helpful resources. 


If it’s data around brands on Instagram you want, our Instagram whitepaper has data around 55 different brands. 


Ask yourself these same questions brands should ask themselves about their audience on Instagram to inform your content strategy.  


What does success on Instagram look like? Take a look at these different approaches from different brands, but you’ll also want to look at how those with a personal brand approach the space. Some examples to check out:



Former Miss USA Alyssa Campanella works as a model and has her own lifestyle blog which she cross-posts images from to her Instagram account.




Many athletes maintain a presence on Instagram that is part of their personal brand and intersects with their endorsements.  




Facebook marketing expert Mari Smith and PR professional Sarah Evans both use their accounts for a mix of promotion and a look at their personal lives and interests; it’s a good balance to seek.  



How you measure success, on the other hand, will remain the same: It all depends on your goals.


There’s a little more leniency in joining hashtag conversations as a personal brand, but still obey the cardinal rule: Don’t force a fit. You can be ironic or sarcastic far easier as a personal brand if that fits with your persona and your target audience.

The bottom line with personal brands is that you can get away with more- humor, sarcasm, etc- but you can also receive a more intensely personal backlash from those who disagree with you or feel alienated by your approach. Decide what you’re comfortable with in connecting with your intended audience, and proceed accordingly.

Above: Photo from Sarah Evans, PR professional and a great example of execution on a personal brand. 

Personal Brands on Instagram 

Personal brands can take a lot of their cues from what we’ve written on brands on Instagram, but you’ve also got a little more leeway since you’re a person and not just a business represented by a logo.

People understandably relate better to other people than they do to businesses, no matter how much businesses strive to be human; that’s just the way it is (one approach for businesses here is to allow their employees to be visible brand advocates for them in conjunction with maintaining their own personal brands, like Finnair is doing[LINK WHEN POST GOES UP]).

The conversation around brands and being human is an ongoing one. Here are the tips we can offer based on brand performance, but amended to fit personal brands:

  1. Former Miss USA Alyssa Campanella works as a model and has her own lifestyle blog which she cross-posts images from to her Instagram account.
  2. Many athletes maintain a presence on Instagram that is part of their personal brand and intersects with their endorsements.  
  3. Facebook marketing expert Mari Smith and PR professional Sarah Evans both use their accounts for a mix of promotion and a look at their personal lives and interests; it’s a good balance to seek.  
  • How you measure success, on the other hand, will remain the same: It all depends on your goals.

  • There’s a little more leniency in joining hashtag conversations as a personal brand, but still obey the cardinal rule: Don’t force a fit. You can be ironic or sarcastic far easier as a personal brand if that fits with your persona and your target audience.


The bottom line with personal brands is that you can get away with more- humor, sarcasm, etc- but you can also receive a more intensely personal backlash from those who disagree with you or feel alienated by your approach. Decide what you’re comfortable with in connecting with your intended audience, and proceed accordingly.

Thursday • Jun 26, 2014 linkicon
Teen Wolf on Instagram
Shows don’t just get love on Twitter and Tumblr; Instagram users love to post about their favorite shows too. 
The fourth season of MTV’s Teen Wolf premiered on Monday, June 23rd, and there was a big spike in posts tagged #TeenWolf on Instagram that day to celebrate. Almost 17k of the 38k posts made about the show in the last week were made on Monday, for a reach of 10.4 million Instagram users that day alone. 
The most popular post was a video from MTV’s own Instagram account, with two of the show’s stars wishing their audience a happy premiere day: 

Remember brands: Your audience is already out there, talking about you. Become a part of the conversation in the right way, and you can be a big part of it.  

Teen Wolf on Instagram

Shows don’t just get love on Twitter and Tumblr; Instagram users love to post about their favorite shows too. 

The fourth season of MTV’s Teen Wolf premiered on Monday, June 23rd, and there was a big spike in posts tagged #TeenWolf on Instagram that day to celebrate. Almost 17k of the 38k posts made about the show in the last week were made on Monday, for a reach of 10.4 million Instagram users that day alone. 

The most popular post was a video from MTV’s own Instagram account, with two of the show’s stars wishing their audience a happy premiere day: 

Remember brands: Your audience is already out there, talking about you. Become a part of the conversation in the right way, and you can be a big part of it.  

Wednesday • Jun 18, 2014 linkicon

"…the average post in this sample saw 4.3 activities (a like or a comment) per 100 followers. Phrased another way, to get 100 likes and comments on a post, a brand would need approximately 2,325 followers.
Those are very broad generalizations, so you should pay close attention to what your accounts, your competitors’ accounts, and others in your industry see. And when your posts see higher engagement rates than comparable accounts, you’re doing great. Decide what about those posts is resonating more with your audience, and do more of it.” 

From the What kind of engagement rates can I expect? section of our Instagram Whitepaper.  Download the whitepaper for insights based on data from 55 brands on Instagram to answer more questions about the what, when, and why of posting on the photo-sharing platform. 

"…the average post in this sample saw 4.3 activities (a like or a comment) per 100 followers. Phrased another way, to get 100 likes and comments on a post, a brand would need approximately 2,325 followers.

Those are very broad generalizations, so you should pay close attention to what your accounts, your competitors’ accounts, and others in your industry see. And when your posts see higher engagement rates than comparable accounts, you’re doing great. Decide what about those posts is resonating more with your audience, and do more of it.” 

From the What kind of engagement rates can I expect? section of our Instagram Whitepaper.  Download the whitepaper for insights based on data from 55 brands on Instagram to answer more questions about the what, when, and why of posting on the photo-sharing platform. 

Tuesday • Jun 17, 2014 linkicon
The World Cup on Instagram: Picture it, brands. 
While many people think of Instagram as a place to post photos they’ve taken themselves as a way to keep friends and family updated on their life, that isn’t necessarily how every user approaches the platform. Instagram is also a place for users to follow their favorite celebrities and athletes (the photo above is from German player Lukas Podolski’s account), as well as fan-run sports accounts and even the brands who sponsor it all. 
Adidas is one of the top publishers around the World Cup on Instagram right now, with 22.7k actions (likes and comments) made on its 5 posts, earning 6.3 million impressions. That’s a big return on a relatively small effort. 

(In contrast: Fan-run sports related accounts and even official athlete accounts are making anywhere from 14-128 posts related to the World Cup.) 
This is a great reminder that brands shouldn’t rule out a platform based on perceptions of its use; take the time to really look into the kind of conversation that’s happening there and respectfully take part in it.
Previously: The World Cup on Instagram, and Tumblr. 

The World Cup on Instagram: Picture it, brands. 

While many people think of Instagram as a place to post photos they’ve taken themselves as a way to keep friends and family updated on their life, that isn’t necessarily how every user approaches the platform. Instagram is also a place for users to follow their favorite celebrities and athletes (the photo above is from German player Lukas Podolski’s account), as well as fan-run sports accounts and even the brands who sponsor it all. 

Adidas is one of the top publishers around the World Cup on Instagram right now, with 22.7k actions (likes and comments) made on its 5 posts, earning 6.3 million impressions. That’s a big return on a relatively small effort. 

(In contrast: Fan-run sports related accounts and even official athlete accounts are making anywhere from 14-128 posts related to the World Cup.) 

This is a great reminder that brands shouldn’t rule out a platform based on perceptions of its use; take the time to really look into the kind of conversation that’s happening there and respectfully take part in it.

Previously: The World Cup on Instagram, and Tumblr

Monday • Jun 2, 2014 linkicon

"Instagram is a lot more evergreen than many people give it credit for."

From the How long does content live on Instagram? section of our Instagram Whitepaper

"… in many cases, 90% of a post’s likes and comments happen in the first 10 hours after posting. But many posts continue to receive continued low levels of engagement for days and weeks after posting." 

Download the whitepaper for insights based on data from 55 brands on Instagram to answer more questions about the what, when, and why of posting on the photo-sharing platform.