Union Metrics

On average, the number of tweets per hour increased from a low...

Fri, 17 May 2013 14:43:43 -0700

On average, the number of tweets per hour increased from a low of slightly more than 1 million between midnight and 3AM PT to slightly more than 2 million between 7 and 9AM PT;

On a typical day, just 2% of all tweets included geographic metadata;

The volume of tweets and the penetration of electricity were very highly correlated, suggesting that the platform may have difficulty making inroads into rural areas with less reliable electrical infrastructure;

23.9% of tweets included a retweet notification;

The domains with the most links from tweets were twitter.com (16.8%), instagram.com (13.3%), facebook.com (11.9%), youtube.com (6.2%), Ask.fm (3.2%), and tmblr.co (2.9%).

Twitter’s 1% Generates 20% of Tweets | via Marketing Charts

“And though digital tools have become an integral part of...

Fri, 17 May 2013 08:13:32 -0700

“And though digital tools have become an integral part of our efforts to engage students, we’re continually surprised by unexpected successes or failures.

We found ourselves talking about just that topic toward the end of the fall semester as we realized that we had created similar social media projects for our students, one with Facebook and one with Tumblr. In itself, that isn’t so unusual, but the results of those projects – one successful, one not – pushed us to dig deeper for answers about what worked, and why.”

Using Facebook and Tumblr to Engage Students | via ProfHacker

The Tumblr project wasn’t as well planned, so the students didn’t engage as well as they did with the Facebook project.

Are you a teacher or librarian who has successfully created a Tumblr project with your students?

“During the 39-day period, about one-quarter of active...

Thu, 16 May 2013 13:52:04 -0700

“During the 39-day period, about one-quarter of active users tweeted a single time, and half tweeted 1-4 times. Three-quarters of users were active for 10 days or less, while just 1% of users were active each of the 39 days.”

Twitter’s 1% Generates 20% of Tweets | via Marketing Charts

Miss our webinar on Tumblr engagement? No worries! We’ve...

Wed, 15 May 2013 14:14:09 -0700

Miss our webinar on Tumblr engagement? No worries! We’ve got it here.

In this recording, Kenyatta Cheese, Co-Founder of Everybody at Once, and Jenn Deering Davis, Co-Founder of Union Metrics, talk about Tumblr, brands and how (and why) to foster engagement on the platform. They also discuss what goes into a successful Tumblr campaign, how to measure engagement, improve your content— and more.

_____________________________

Curious about the presenters?

Kenyatta is part of Everybody at Once, a company working on audience development and social strategy for media, entertainment, and sports. You may have seen his work on the very popular Doctor Who Tumblr for BBC America.

Jenn is co-founder and Chief Customer Officer of Union Metrics, the company that makes Tumblr’s preferred analytics application. Jenn holds a PhD in Organizational Communication & Technology from UT Austin.

_____________________________

Get a chance to watch and listen? What did you think?

“Writing a Tumblr post feels like less of a commitment...

Wed, 15 May 2013 08:08:22 -0700

“Writing a Tumblr post feels like less of a commitment than blogging: because the form is based on very viral, often short, content, it feels more like a living notebook where pages can be easily reblogged and annotated from others’ notes. The tags make it relatively easy to move through the entire network of content to find new conversations…Because of this fluidity and flexibility, I find Tumblr makes a fascinating start as an accessible research journal.”

Researching in Public on Tumblr | via ProfHacker (emphasis added)

staff: Share posts you love straight from your Dashboard! Just...

Tue, 14 May 2013 11:25:13 -0700

staff:

Share posts you love straight from your Dashboard!

Just enter your friend’s email address and you’re good to go.

Tumblr Quick Tip from Tumblr

“Twitter came in fourth worldwide at 22% of internet...

Tue, 14 May 2013 07:35:18 -0700

“Twitter came in fourth worldwide at 22% of internet users, but GlobalWebIndex also found that the microblogging service claims the title of fastest-growing social network. Between Q2 2012 and Q1 2013, active users of Twitter rose 42% globally, according to the study.”

Which Social Networks Are Growing Fastest Worldwide? | eMarketer

Tumblr Quick Tip: Photo Posts There’s a reason Astronaut...

Mon, 13 May 2013 17:26:05 -0700

Tumblr Quick Tip: Photo Posts

There’s a reason Astronaut Chris Hadfield has made 199 photo posts on Tumblr, and only 6 posts of any other type: they’re the most popular format on the platform.

Visual content is always intriguing, so use Tumblr as an excuse to get creative visually with your brand or topic at hand. A good GIF can go a long way, after all.

And we’ll miss your posts from space, Col. Hadfield. Welcome back to earth, as you make your way back from space!

"I think if you’re going to really think about how to use the internet in an interesting way, like..."

Mon, 13 May 2013 12:33:03 -0700

“I think if you’re going to really think about how to use the internet in an interesting way, like for conversations and stuff, Tumblr is a lot better. Even if you only have like two followers, because of the tags, it allows everybody to engage in a conversation.”

- John Green wants you to tag your posts. (via rachelfershleiser)

How well are you using tags?

(via books)

Tags. Tags. Tags. Tag your posts, folks!

(via libraryjournal)

#TwitterWorks - ROI research from Twitter UK | Research...

Mon, 13 May 2013 07:58:20 -0700

#TwitterWorks - ROI research from Twitter UK | Research conducted with Compete and Deloitte

(You can see some of the results in a different format from Compete in a post here.)

The Real-Time Marketing Drumbeat Gets Louder, as Agencies,...

Thu, 09 May 2013 13:47:39 -0700

The Real-Time Marketing Drumbeat Gets Louder, as Agencies, Brands Sign On | from eMarketer

In a February 2012 survey by GolinHarris, consumers expressed more positive feelings about brands after they were exposed to real-time marketing than before the exposure. Nearly half said they would feel more positive, while 46% would be more interested in the brand. Likelihood to recommend, to consider making a purchase, and to try or buy all were also significantly higher after exposure to real-time marketing.

As Guy Slattery, executive vice president of marketing at A&E Network, said: “Marketers are realizing that the big moments that happen on social are very fleeting and quick. If you can capitalize on those and be a part of them, that’s really the next level.”

doctorwho: gifscolor: psd 1 by gifscolor download please...

Thu, 09 May 2013 08:23:56 -0700

doctorwho:

gifscolor:

psd 1 by gifscolor

download

please like/reblog if you download, thank you!

We’re sharing some of your best gif and art tutorials for Tumblr Tutorial Tuesday.

Tumblr Tips (these might not be quite as quick) from the best of GIF-makers over on the BBC America Doctor Who blog.

Photo

Wed, 08 May 2013 14:20:56 -0700

7 Things To Do: Social TV on Tumblr All the cool kids these...

Wed, 08 May 2013 07:43:00 -0700

7 Things To Do: Social TV on Tumblr

All the cool kids these days are live-Tumbling and live-tweeting while they watch their favorite television shows. Sound like something you’d like to get in on? We’ve got some suggestions to help get you started posting about TV on Tumblr.

After all, 4 in 5 Americans multitask while they’re watching TV now, did you know?

1. Check for the official show Tumblr and see which tags they’re using to talk about it (and remember the tricks about Tumblr tags). And don’t forget to follow and reblog if you’re a fan.

2. If you can’t find an official blog, browse all the tags you can think of to see what tags others are using, but keep in mind there will be spoilers and possibly NSFW entries in the mix.

3. Announce ahead of time if you’re going to be live-blogging a show or event so that interested followers can be around for it, and the uninterested will know to skip those posts.

4. Consider a spoiler warning for those who will be catching up later; the Doctor Who blog tags new episode recaps with #spoilers, for example.

5. Or, don’t post any spoiler content at all, at least for a few days after an episode airs. Give you friends a chance to watch first!

6. Keep your posts short and snappy, and add visuals wherever you can - this will give your posts reblog appeal.

7. Connect with other fans. Reblog others talking about the show and follow related blogs.

Got any tips we missed? Reblog and share ‘em.

unwrapping: Tumblr dashboard timeline: 2007Feb. 2007: Version...

Tue, 07 May 2013 13:50:49 -0700

unwrapping:

Tumblr dashboard timeline:

2007
Feb. 2007: Version 1.0 launch • Mar. 2007: Reblogs (v2.0) • Nov. 2007: Audio posts and tags (v3.0)

2008
June 2008: Notifications for follows/reblogs • Aug. 2008: Blue dashboard revamp (v4.0) • Nov. 2008: Likes introduced

2009
Jan. 2009: Dashboard revision (v5.0) • Feb. 2009: Twitter integration; Drafts and queue • June/July 2009: Endless scrolling & photosets • Aug./Sept. 2009: Tracked tags; Publish to Facebook; upload images to text posts

2010
Jan./Feb. 2010: Asks; replies & photo replies • June 2010: Mega-Editor • Oct. 2010: Queue revision

2011
June 2011: Dashboard unified inbox (v6.0) • Oct. 2011: Customize template revisions

2012
Jan./Feb. 2012: Fan Mail; 1MB GIFs; Post icons • Sept./Oct. 2012: Dashboard & tag search changes

2013
Jan. 2013: Dashboard posting revamp • Mar. 2013: New tag & blog search

7 Things Marketers Should Know About Tumblr | via...

Tue, 07 May 2013 07:53:36 -0700

7 Things Marketers Should Know About Tumblr | via Inc.

“‘Tumblr isn’t a blog platform like WordPress; it’s a social network that has a blogging platform.’ says Neil Patel, co-founder of the Web analytics firm KISSmetrics. ‘The beautiful thing about Tumblr is that it makes it really easy to share your content with millions of Tumblr users… so you can get a big audience without spending a ton of money on marketing.’”

Click through for Neil’s 7 tips on marketing on Tumblr.

(Want to learn more about Tumblr engagement? Check out our webinar hosted by Kenyatta Cheese and Jenn Deering Davis on Thursday 5/9, 2pm EDT. Register here.)

Please join us this week for a webinar focused on learning more...

Mon, 06 May 2013 09:12:00 -0700

Please join us this week for a webinar focused on learning more about Tumblr engagement. (Sorry, no snacks will be provided, so please provide your own as above.)

Kenyatta Cheese, Co-Founder of Everybody at Once, and Jenn Deering Davis, Co-Founder of Union Metrics, will sit down to talk about Tumblr, brands and how (and why) to foster engagement on the platform.

The webinar will be on Thursday, May 9th at 2:00 p.m. EDT.

Kenyatta is part of Everybody at Once, a company working on audience development and social strategy for media, entertainment, and sports. You may have seen his work on the very popular Doctor Who Tumblr for BBC America.

Jenn is co-founder and Chief Customer Officer of Union Metrics, the company that makes Tumblr’s preferred analytics application. Jenn holds a PhD in Organizational Communication & Technology from UT Austin.

During the webinar, Kenyatta and Jenn will talk about what goes into a successful Tumblr campaign, how to measure engagement, improve your content, and more. And we’ll share a coupon code for a month-long free trial of Union Metrics for Tumblr analytics at the end.

See you Thursday!

“Did you know that almost three-quarters (71 percent) of...

Mon, 06 May 2013 07:55:29 -0700

“Did you know that almost three-quarters (71 percent) of internet users are more likely to purchase from a brand that they are following on a social networking site such as Twitter or Facebook?”

Infographic by Balihoo, via AllTwitter

fastcompany: Using Social Media To Make Offline Products More...

Fri, 03 May 2013 15:33:12 -0700

fastcompany:

Using Social Media To Make Offline Products More Meaningful

We may have pushed the digital image to its shareable limit, but there is still something nice about that framed desk photo (or album, or personalized tennis shoes).

With Google Street View, Yelp, Foursquare and a host of other location-aware technologies, we have successfully uploaded the world onto the Internet. It’s not enough, though, to have achieved augmented reality—the hyped tech trend that developers and entrepreneurs enthused over back in 2009. Now, as we stream the human experience 24-7, through our mobile devices and social services like Facebook and Instagram, the process is being, yet again, flipped on its head.

First, Some Cultural Context

Today’s human experience has been uploaded as a hazy, sutro-filtered snapshot, a carefully curated bite-sized moment to be easily digested and then swiped away by ever-hungry thumbs…While easily consumed, none of this is meaningful or exists in our very real world.

Bringing the Feed Offline

What today’s social retailers are getting right is that the most compelling content to consumers these days is the media created by the consumers themselves. Like a photo booth or Splash Mountain snapshot, the product is compelling because it captures a story and memory.

Yes, people’s lives are now instantaneous and attractive—and as people can better document their real-world experiences, they’re finding new ways to bring their lives, now shared in Facebook and edited in Instagram, back off the news feed and into their surroundings. Services like Blurb turns your Facebook photos into photo books.

Two fundamental components that drive companies around this model:

- These online social interactions are inherent in modern relationships and people have, through technology, become much more creative.

- If companies allow their customers to feel empowered in both aspects, the product could be as compelling and as viral as the media that personalizes it.

Beyond the Wall

While our interactions have become increasingly casual, we’re no less sincere in our relationships and interactions.

But up until now, brands and companies have been aiming to bring in revenue by drumming up conversations and interactions around these events instead of developing products directly from these conversations.

The ultimate goal for these and future companies is to turn these social feeds into a product and revenue source. This is the most meaningful content on the web today, and the race is on.

—Kealan Lennon is the CEO of Cleverbug. Find him on Twitter at @kealanlennon.

[Image: Flickr user Kris Krug]

Social Media Attracts, Drives Purchases for Moms | via Marketing...

Fri, 03 May 2013 08:06:12 -0700

Social Media Attracts, Drives Purchases for Moms | via Marketing Charts

Mothers who are very active on social networks (defined as the top 20% of social networking mothers aged 18-49) are indeed active online purchasers. Compared to the general online adult population, they’re 96% more likely to have made an online food and beverage purchase, 73% more likely to have spent on movies and videos, 61% more likely to have bought apparel, and 82% more likely to have made an online purchase in the toys and games category.