Above: Backstage at the White House before the Q&A went live.
Today President Obama sat down with David Karp, the founder of Tumblr, for a Q&A on education and the state of student loan debt in America. The questions themselves came from the Tumblr community; several notable Tumblr bloggers- like ilovecharts and jtotheizzoe- were asked to help curate and choose the best ones for the president to answer, and it was all streamed live on Tumblr this afternoon.
We took a quick look at Tumblr activity around the @obamaIRL event, which has seen huge amount of engagement so far (nobody gets reblogged like the president, after all!). In the past week, there have been more than 1500 #obamaIRL posts receiving 276,000 notes from more than 259,000 unique Tumblr users. The @whitehouse’s top post about the event has already received more than 233k notes in just 24 hours!
Social media isn’t just the entertainment of the Kids Today; social platforms are powerful tools that can be used to engage and connect with the public on a level and in a way never seen before.
(Gif source: x)
To paraphrase one American state university in particular, what starts here can change the world.