The World Cup on Instagram
Instagram is the perfect platform to share great moments in sports both in the games and behind the scenes, making it a great place for fans to connect with their favorite players and teams. And connecting over the World Cup on Instagram is already going strong ahead of the matches that begin on Thursday: From May 30 to June 5 alone, 19.2k posts were uploaded to Instagram and tagged #worldcup, potentially reaching 20.8 million Instagram users.
Use of the #worldcup hashtag spiked on June 4- a little more than a week before matches start- jumping from 185 the day before to over 4.5k.
The photo at the top of this post from soccerdotcom is the most popular one in the #worldcup hashtag so far, with 11.8k likes and 47 comments.
We only expect this conversation to get bigger as the World Cup approaches and the matches get underway! Stay tuned for updates.
Want to know what the conversation around the World Cup looks like on Tumblr? Check out this post!