One of the highlights of using Instagram for brands is that once you’ve uploaded a post, you can quickly share it across several other platforms: Facebook, Tumblr, Flickr, and Twitter.
Know the details of how your post will look in each place before you hit the share button for maximum impact.
Instagram posts on Twitter are shown as a link in the tweet, and pull in all the text and hashtags used in a post caption before the allotted 140 characters are used up. Here’s an example of this post as it was shared to Twitter, below:
Captions longer than 140 characters are truncated with an ellipses, as above, and if all of your hashtags are at the end of a long caption, none of them will translate to Twitter. If you want the full caption and hashtags to show up, keep it short; a short caption and no more than two or three hashtags (three will probably only work if you’re using shorter hashtags like #TBT). Remember that some of the characters will be used up on the link to the Instagram post itself.
Instagram will also translate another Instagram user’s account name that you’ve tagged in a post to their Twitter account username, if they’ve connected their accounts. If they haven’t connected their accounts, the tweet will show the person’s Instagram account name and will remove the “@” symbol so it doesn’t tag anyone on Twitter.
However, if you use the incorrect Instagram username when you tag someone in a post and it doesn’t match any Instagram users, it will translate to Twitter using the “@” symbol. Another reason to be sure you’re using the right account name (you should see it pop up while you’re typing it in, as in the photo below) when you decide to mention someone in a post you plan to share.
For more tips about using Instagram as a brand, check out our series on it here.
For more Twitter tips, or tips specific to TweetReach, check out our master post on the TweetReach blog.