HBO director of digital and social media Jim Marsh breaks down the Game of Thrones approach to social marketing and fan engagement.
HBO has managed to ride the wave of fans’ organic social interaction around the show by getting involved in the conversations, while also using creative campaigns to keep stoking the fire during and between seasons.
"#RoastJoffrey, launched in December. Billed as the first social media roast, fans, celebrities, brands and even the show’s cast sent in taunts and jokes on Twitter, Facebook, Instagram, and Vine. In its first 48 hours, it collected more than 60,000 roasts, 1 million interactions, and 850 million impressions during the show’s off season"
PS: If you want more stats on the social talk during the fourth season so far, check out our coverage of it on Twitter, Tumblr, and Instagram.