fastcompany:

HBO director of digital and social media Jim Marsh breaks down the Game of Thrones approach to social marketing and fan engagement.

HBO has managed to ride the wave of fans’ organic social interaction around the show by getting involved in the conversations, while also using creative campaigns to keep stoking the fire during and between seasons. 


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"#RoastJoffrey, launched in December. Billed as the first social media roast, fans, celebrities, brands and even the show’s cast sent in taunts and jokes on Twitter, Facebook, Instagram, and Vine. In its first 48 hours, it collected more than 60,000 roasts, 1 million interactions, and 850 million impressions during the show’s off season" 
PS: If you want more stats on the social talk during the fourth season so far, check out our coverage of it on Twitter, Tumblr, and Instagram. 

fastcompany:

HBO director of digital and social media Jim Marsh breaks down the Game of Thrones approach to social marketing and fan engagement.

HBO has managed to ride the wave of fans’ organic social interaction around the show by getting involved in the conversations, while also using creative campaigns to keep stoking the fire during and between seasons. 

image

Read More>

"#RoastJoffrey, launched in December. Billed as the first social media roast, fans, celebrities, brands and even the show’s cast sent in taunts and jokes on Twitter, Facebook, Instagram, and Vine. In its first 48 hours, it collected more than 60,000 roasts, 1 million interactions, and 850 million impressions during the show’s off season

PS: If you want more stats on the social talk during the fourth season so far, check out our coverage of it on Twitter, Tumblr, and Instagram

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  1. usdatacorporation reblogged this from thecontentbrief
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  3. unionmetrics reblogged this from fastcompany and added:
    "#RoastJoffrey, launched in December. Billed as the first social media roast, fans, celebrities, brands and even the...
  4. sanguine-amice reblogged this from fastcompany
  5. desolatedbysmaug reblogged this from fastcompany
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  9. brndbl reblogged this from fastcompany and added:
    HBO really knows how to do it. Other channels are almost there, like AMC. You need to keep the community talking, your...
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  11. casburryberet reblogged this from corinnestark
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  13. sasha-galore reblogged this from corinnestark and added:
    Love this show.
  14. scandalousbazinga reblogged this from corinnestark and added:
    Game of Thrones FTW
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