1 in 5 Social Network Users Likely to Make A Purchase Directly On A Social Network This Year | Marketing Charts 


"Based on its survey results, Javelin says that 62 million Americans made a purchase on a social network during the past 12 months, with those purchases more likely to be of physical items such as apparel than of virtual items."

The younger generation is more likely to buy directly on social networks- perhaps no surprise there- but men are also more likely than women to do so which might be surprising, considering women are more active on social platforms. 

1 in 5 Social Network Users Likely to Make A Purchase Directly On A Social Network This Year | Marketing Charts 

"Based on its survey results, Javelin says that 62 million Americans made a purchase on a social network during the past 12 months, with those purchases more likely to be of physical items such as apparel than of virtual items."

The younger generation is more likely to buy directly on social networks- perhaps no surprise there- but men are also more likely than women to do so which might be surprising, considering women are more active on social platforms. 

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