Brands on Tumblr: Which brands are fans talking about on Tumblr?
There have been several lists of top brands on Tumblr published lately, but they all focus on which brand blogs are performing the best or generating the most engagement on the platform. At Union Metrics, we thought it would be interesting to delve a little deeper and see which brands people on Tumblr actually talk about, regardless of whether or not those brands are participating (yet!) on the platform with their own blogs.
We looked at Interbrand’s list of the top 100 global brands to find the top ten brands on Tumblr. This list is ranked by total conversational activity for one month on Tumblr, which includes any public mention of a brand in any post or tag, from any blog on Tumblr. In addition to the ten brands listed in the leaderboard, Yahoo!, Adidas, Amazon, Coca-Cola and H&M rounded out the top 15.
In general, the conversation about brands on Tumblr is huge. Disney is by far the most popular brand on Tumblr, seeing more overall activity and stronger engagement than any other brand - nearly two times more. Some of the other most-talked about brands are somewhat surprising, like Facebook and McDonald’s, while we expected to see brands like Apple and Nike show up in the list.
Interestingly, only a few of these brands actually have and post to their own official Tumblr blogs (including Disney, Nike, MTV, and Target), so for most of these on the list, this conversation is purely organic and driven by fans of the brand. In the month of data analyzed, none of the top posts about any brand originated from the brand; the top ten posts about each brand were created by fans.
Fandoms thrive on Tumblr. This holds true for brands just as it does for TV shows and movies. The kinds of content that people share on Tumblr about their favorite brands include all kinds of fan art, as well as pictures of the products they’ve bought and how they’re using them. For example, a great deal of the Tumblr conversation about Starbucks involves customers posting pictures of their coffee beverages. Tumblr is a rich and active community, with millions of fans talking about their favorite brands every month.
Check Out the Top 10 Brands on Tumblr: Disney and Facebook generate lots of buzz | By Christopher Heine For AdWeek