Get the Look: Fashion on Tumblr
To many people, fashion is more than just what you do or don’t put on your body every day: it’s a way to communicate who you are, or even who you want to be. There’s an aspirational element to Tumblr that we haven’t discussed much yet, and fashion is a big part of it.
Dress for the job you want, as they say.
This aspirational aspect is reflected in Tumblr’s fashion conversation as a whole. In the past month, 3.7 million #fashion posts have been made by 5.3 million Tumblr users, earning 23.7 million notes - the most of any conversation we’ve looked at so far! - for an average of 6.4 notes per post. The majority of the top posts, contributors and curators aren’t from big fashion houses; they’re just Tumblr users who are passionate about fashion and consistently contribute to the conversation.
For example, that picture of the sharp-dressed Shiba Inu above is of popular fashion blogger Menswear Dog and is from this month’s most popular fashion-related post on Tumblr, but it was posted by another user (credited, of course). Other top posts highlight celebrity fashion moments or coveted outfits, designer or otherwise.
Curious about the top fashion tags? Here’s the top ten this month:
It’s about fashion as fantasy and the way you can bring that fantasy into your everyday life— even if that’s just blogging about it on Tumblr.