For anyone who has spent a little time on the site, it probably comes as no surprise that the entertainment industry- particularly movies- is huge on Tumblr. 
How huge? 
427.7k posts were made from from May 27th to June 25th, earning over 18 million notes- that’s an average of 42 notes per post!- produced and curated by a community of 4.8 million Tumblr users. 
4.8 million is nearly 1/5 of the population of Texas.  
The top five posts* were a mix of GIFs and still images from popular movies or of movie stars (with the exception of one chat post featuring a conversation between the poster and Robert Downey Jr.) demonstrating how photo post types far and away dominate this discussion space. There were 66 times as many photo posts as the next most popular type, video. 
Top tags for the whole conversation around film and movies on Tumblr showed some obvious choices, along with a little of the deep connection many feel to their favorite films, with the choice of “love”: 
film
movie
gif
black and white
vintage
love
quote
photography
disney
gifs 
Movie lovers and studios alike take heed: this is where your people are. And they really love a good gif**.
*Measured by note volume. 
**Gifs are often uploaded as photo posts, for a quick Tumblr 101 lesson.  

For anyone who has spent a little time on the site, it probably comes as no surprise that the entertainment industry- particularly movies- is huge on Tumblr. 

How huge? 

427.7k posts were made from from May 27th to June 25th, earning over 18 million notes- that’s an average of 42 notes per post!- produced and curated by a community of 4.8 million Tumblr users.

4.8 million is nearly 1/5 of the population of Texas.  

The top five posts* were a mix of GIFs and still images from popular movies or of movie stars (with the exception of one chat post featuring a conversation between the poster and Robert Downey Jr.) demonstrating how photo post types far and away dominate this discussion space. There were 66 times as many photo posts as the next most popular type, video. 

Top tags for the whole conversation around film and movies on Tumblr showed some obvious choices, along with a little of the deep connection many feel to their favorite films, with the choice of “love”:

  1. film
  2. movie
  3. gif
  4. black and white
  5. vintage
  6. love
  7. quote
  8. photography
  9. disney
  10. gifs 

Movie lovers and studios alike take heed: this is where your people are. And they really love a good gif**.

*Measured by note volume. 

**Gifs are often uploaded as photo posts, for a quick Tumblr 101 lesson.  

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  6. dch reblogged this from unionmetrics and added:
    Who knew? Apparently people like watching movies.
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  16. socialmediameansmoney reblogged this from laughterkey and added:
    Interesting statistic about what content is popular on Tumblr. The television industry should pay attention as well....
  17. jdeeringdavis reblogged this from unionmetrics and added:
    The #film community on Tumblr sees an average of 42 notes per post! Compare that to #technology with 11 notes/post and...
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  20. notnadia reblogged this from laughterkey and added:
    On an actual related note, has anyone ever made an oral history of this Michael Jackson Eating Popcorn gif? It always...
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