With all of the Yahoo-Tumblr reporting still going on right now it surprises me how many writers still mistake Tumblr for a “blogging platform.”
Anyone who has spent significant time on Tumblr knows that this whole “blog” thing is a front.
70% of a given blog’s post traffic actually happens in the Dashboard. For some blogs, that percentage is even higher.
This makes things like ranking a Tumblr blog’s popularity through site traffic fairly dubious.
It also means that the value of Tumblr isn’t just in the original posts but the amplification of ideas through reblogs and the like.
This becomes apparent when you dive into Union Metrics for Tumblr and break down any given post’s reblog tree:
There’s probably an iceberg.gif of some sort that would work really well here.
(btw, the numbers in that image are from an “official” blog that I run, not my personal blog.)
Pictured below the surface: all of the reblogs.