Is online privacy over? Findings from the USC Annenberg Center for the Digital Future show Millennials embrace a new online reality | via USC Annenberg News 

The survey, conducted by the USC Annenberg Center for the Digital Future and Bovitz Inc., reveals a “Millennial Rift” — distinct differences in online behavior and core values among Millennials (ages 18-34) compared to other users, many of whom are only a few years older. Millennials, the survey found, report more willingness to allow access to their personal data or web behavior and a greater interest in cooperating with Internet businesses — as long as they receive tangible benefits in return. 

See the full infographic breakdown here. 

Is online privacy over? Findings from the USC Annenberg Center for the Digital Future show Millennials embrace a new online reality | via USC Annenberg News 

The survey, conducted by the USC Annenberg Center for the Digital Future and Bovitz Inc., reveals a “Millennial Rift” — distinct differences in online behavior and core values among Millennials (ages 18-34) compared to other users, many of whom are only a few years older. Millennials, the survey found, report more willingness to allow access to their personal data or web behavior and a greater interest in cooperating with Internet businesses — as long as they receive tangible benefits in return. 

See the full infographic breakdown here

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