This Week in Social Analytics on Tumblr: 4 in 5 Americans Multitask While Watching TV| via Marketing Charts
“A new study from Gartner also looks at the rise of dual-screening from an optimistic perspective, arguing that dual-screeners will fuel the rise of social TV, with positive effects for content providers and advertisers. According to Michael Gartenberg, research director at Gartner: ‘The power of extending shared TV viewing, commenting and critiquing, combined with new ways of offering recommendations to friends, have already proved successful in existing social networks. Embracing and extending these activities to second-screen social TV experiences will drive stronger consumer loyalty, extend the value of brands and content properties and accelerate the curve of both content success and failure in terms of consumer adoption.’”
Do you use Tumblr while you watch TV? Or check tags for your favorite shows after (and find all the spoilers)?