Announcing Union Metrics for Tumblr public availability
By now, you’ve probably heard us going on and on about our new Union Metrics for Tumblr analytics, Tumblr’s preferred analytics provider. Well, we’ve been in the beta for almost two months with more than 150 users representing some of the most amazing companies, brands and agencies on the planet. We’ve gotten tons of feedback, added new features and scaled out our infrastructure. And now we’re ready to take our new analytics public.
We’re excited to announce the public availability of Union Metrics for Tumblr!
Today we’re launching to the public with three professional-grade plans and a handful of new features. We’ve added full ad-hoc date filtering, so you can drill into any date or date range from your Tracker’s history, and access to lists, so you can view (and sort) the full list of posts, contributors, curators and tags in the Tracker UI. These are the first of many features to come that will make it even easier to pinpoint precisely how and where engagement happens on Tumblr for what ever your tracking.
But what about all you wonderful people who aren’t businesses? We love Tumblr and we especially love the diversity and creativity that goes into making it the wonderful place that it is. And we know that not everyone works at a company with the budget for these plans. We’re working on more analytics offerings for everyone, including a version for anyone interested in measuring their personal blogs. That’s coming soon, so stay tuned!
If you have any questions at all, please let us know.