“No matter how badly we do, if we can suggest that thousands of other professionals would have done exactly the same in our situation, then we’re safe. No one can blame us for the failure. We were just unlucky.”—What is ‘best practice’? | Econsultancy
“I started using Tumblr some years ago. I didn’t really get it at first so I just set up the account. Then a couple years ago, I met Rachel Fershleiser who does literary community outreach for Tumblr and she convinced me to give the platform a go. After a great tutorial, I started using Tumblr more often and it has now supplanted my old WordPress blog.
The community is fascinating. I kind of work against type over there writing these long rambling posts in a place where people reblog pictures and phrases but I enjoy it.”—
“It’s dangerous to assume that numbers tell the whole story. It’s better to think of data not as a smoking gun, but as a trail of breadcrumbs. Metrics can point you toward problem areas or alert you to a potential issue that you might not have otherwise noticed.”—We definitely agree with this statement in a pretty good article about metrics pitfalls: 5 Measurement Pitfalls to Avoid. (via analyticisms)
“…from Facebook’s ever-shifting organic reach to Tumblr’s role as a melting pot for content, curation and conversation.”—check out adweekmag's first #AdweekChat on the evolution of today's social networks—today at 2 p.m. Eastern @Adweek on Twitter. (via marketr)
Do you think it’s a question of how much you balance that drive to achieve with being present and enjoying the moment?
You know, it’s funny because I frequently get emails from young people starting out and asking, “How do I make a successful website or start my own thing?” And, very often, it’s tied to some measure of success that’s audience-based or reach-based. “How do you build up to seven million readers a month or two million Facebook fans?” But the work is not how to get that size of an audience or those numbers. That’s just the byproduct of what Lewis Hyde calls “creative labor,” which is really our inner drive. The real work is how not to hang your self-worth, your sense of success and merits, the fullness of your heart, and the stability of your soul on those numbers—on that constant positive reinforcement and external validation. That’s the only real work, and the irony is that the more “successful” you get, by either by your own standards or external standards, the harder it is to decouple all of those inner values from your work. I think we often confuse the doing for the being.
“By making your brand the mentor in your brand storytelling and allowing your customer to be the hero, you are showing them the path of possibility and interacting with them in such a way where you can guide them towards your vision.”—