“The rise of GIFs on Tumblr may simply be attributed to the social networking built into the site. The dashboard allows easy reblogging, tagging, and uploading of new images. Building networks of bloggers with common interests happens easily through liking and reblogging. In other words, Tumblr was a more streamlined way of sharing images and meeting new artists than its surf blog predecessors.”—A Brief History of Animated GIF Art, Part Three | Art Net
“Buy promoted tweets based on the keywords associated with the crisis; that way the first thing people see when they search Twitter for more information is your apology tweet.”—Andrea Harrison of Rebel Mouse, paraphrased, from The Social Shake-Up panel discussion Find Me a Van Gogh: Marketing with Visuals, discussing what actions for a brand to take in the wake of a Twitter crisis.
“'I think people would be surprised to know my relationship with data, which is actually one of great skepticism as well as great admiration,' Nguyen says, adding that data only tells its observer what is happening, not why it’s happening. ‘You have to know where its limits are. Using data properly is a constant stream of experiments and feedback. The human-learning of that is part of the culture that I think is probably the most difficult to replicate.’”—
“'When working on a platform like Tumblr, there’s a need for lots of content,' says Garner. 'You can’t just put it up and drive media to it. You have to keep adding content to it to increase the chance of it getting shared. If you invest in content on the platform, it pays dividends over time, as it continues to get shared beyond the content cycle that they’re on.'”—Why Short-Term Content Campaigns Are Doomed to Fail | Contently
“Overall strategy on Instagram- as on any social platform- should always be testing new material, measuring the response, and tweaking it as you go forward.”—Want to learn more about popular communities on Instagram? Download our whitepaper on the Fitness community to learn more about how Instagram users build their #fitfams and how brands can meet them-respectfully- in these spaces they’ve built.