“SC: How has social media (e.g. deviantART, Tumblr, Twitter, etc.) influenced your development and career as an artist? AS: Websites like Twitter, Tumblr, and Instagram have helped me thrive as an artist; A LOT! Twitter as I said earlier lately has been a huge help for me getting some small freelance work. I like that it’s able to be used like you’re texting someone on your phone, but without the hassle of giving out your phone number. I use Tumblr as a blog/portfolio site where I post sketches, drawings, and miscellaneous stuff. I oddly enough really enjoy Instagram, but not for taking selfies or food photos. I use Instagram more to post traditional sketches kind of like a digital sketchbook.”—How Twitter, Tumblr and Instagram Are Revolutionizing Modern Art | The Huffington Post
"What’s more, the average distance between two users in Tumblr is 4.7; in other words one user can connect to another in an average of 4.7 steps. That’s half the distance of the blogosphere and about the same as the distances in Facebook and Twitter."
Sharing a blog post I wrote on my professional site. If you follow the link, you can read a very interesting comment that someone left in response:
Transmedia—telling stories across multiple platforms and formats like YouTube, Twitter, Facebook, blogs and other social media—is very trendy right now. You’ve got the success of shows like The Lizzie Bennett Diaries and East Los High, in which fans got to interact with characters in “real time,” making them not only consumers of the content but story tellers as well.
As a relative newbie to transmedia, I’ve been feeling psyched about the possibilities, particularly when it comes to storytelling for non-profits. Think of the possibilities for engaging donors and volunteers, bringing organizations’ missions to life in a visceral way.
But when a friend of mine shared my obsession with her 17-year-old daughter, this was her response:
“Transmedia is a word for old people.”
What?? Aside from making me feel about 100 years old, what did my friend’s daughter mean by that?
My friend’s daughter explained that young people don’t need a word to describe transmedia because this is how they live every day. The narrative of their own lives unfolds across different social media platforms and they consciously create identities for themselves depending on where, what, how and with whom they share information.
So a younger person may have one persona on Tumblr, another for Facebook (where their parents and grandparents hang out), yet another for Instagram, and so forth. And they take in information in the same way: watching a series on Hulu while IM’ing a friend or scrolling through animated gifs on Tumblr or watching reaction videos on YouTube. The idea that there is just one way to consume content is just flat-out incomprehensible to them.
So that’s why transmedia is a word for old people—if you’re older than age 30 or so, you grew up in a broadcast world where you watched whatever the networks or cable channels chose to beam at you with no easy way to beam back at them or communicate with like-minded folks consuming the same content (though some folks tried their best—I’m looking at you, old-school Star Trek fans).
Of course, nowadays nearly everyone consumes content the way younger people do. For example, the NY Times recently redesigned their news pagers so that comments appear to the right of the original article, giving both equal visual weight on the page. But while older consumers are “doing” transmedia, they don’t live it the way younger folks do.
You can see this playing out in organizations because the primary decision makers—senior executives and CEOs—generally Don’t Get It. They still think of marketing and communications as a one way street. They treat social media channels as PR tickers. Most importantly, they still think of people as audiences rather than as co-collaborators in creating a shared experience—which is how younger folks see themselves.
In order for companies and non-profits to succeed, they need to reevaluate where and how they tell their organizational stories. It’s not just from a narrative perspective. For example, something that drives me crazy is how brands promote themselves on Tumblr. Some companies like General Electric and IBM are producing cool gifs and graphics, but they never share anyone else’s content. The whole ethos of Tumblr revolves around endless sharing, so why aren’t companies participating in that? It isn’t just about what you put out there, it’s about what you pass along.
As content creators, we need to make the case for true multichannel, multidirectional storytelling that is collaborative and gives a chance to folks share their own stories in turn. This isn’t a nice-to-have opportunity, it’s an absolute must-be-done to survive. Remember my friend’s daughter. She’s not waiting around for us to “get it.”
hey mememolly: somebody wrote what we IM each other in meetings all the time.
Good read on a very important point. TL;DR line: “young people don’t need a word to describe transmedia because this is how they live every day”.
“'People don’t get CDs and sit on their bedroom floors and look through the liner notes,' he says. 'So, how do we bring back that emotional discovery to music and how do we give bands an outlet to recreate that? That aspect of music has not evolved with the digital landscape.'”—Tumblr could very well be the place to find that feeling. From: Will Tumblr Become The Next MySpace For Music? | Forbes
“G.M.’s dual approach — going about its normal business while trying to help specific customers — reflects the tightrope the company must walk on social media like Facebook and Twitter, where a customer’s perceptions of a brand are shaped by both what the company does and what other people say about it.”—
“Good marketers have used stories to get consumers to do what they want for years—look at any commercial that doesn’t show the product it’s selling, except maybe at the very end, once the story finishes.”—The common elements of good storytelling | The Next Web
“As more and more of our daily interactions become text-based—people preferring texting to phone calls, workplaces that rely heavily email and instant messaging—we’re developing ways to stretch our written language so it can communicate more nuance, so we can tell people what we mean without accidentally leading them on or pissing them off. Periods have become more forceful, commas less essential, and over the last few years, the hashtag has morphed into something resembling the fabled sarcasm font—the official keystroke of irony. Putting a hashtag in front of something you text, email, or IM to someone is a sly way of saying ‘I’m joking,’ or maybe more accurately, ‘I mean this and I don’t at the same time.’”—
“Social media presents a great opportunity for retailers to understand customers better. Stores can analyze postings by individuals that indicate they’re shopping in their stores. By finding patterns matching the time of day with the demographic group that the consumers belong to, retailers can quickly shift their merchandising strategies — perhaps by using large digital screens to display items and prices tailored for a particular type of customer.”—Big Data Can Help Prevent “Showrooming” at Retail Stores | The Atlantic