“Overall strategy on Instagram- as on any social platform- should always be testing new material, measuring the response, and tweaking it as you go forward.”—Want to learn more about popular communities on Instagram? Download our whitepaper on the Fitness community to learn more about how Instagram users build their #fitfams and how brands can meet them-respectfully- in these spaces they’ve built.
“No matter how badly we do, if we can suggest that thousands of other professionals would have done exactly the same in our situation, then we’re safe. No one can blame us for the failure. We were just unlucky.”—What is ‘best practice’? | Econsultancy
“I started using Tumblr some years ago. I didn’t really get it at first so I just set up the account. Then a couple years ago, I met Rachel Fershleiser who does literary community outreach for Tumblr and she convinced me to give the platform a go. After a great tutorial, I started using Tumblr more often and it has now supplanted my old WordPress blog.
The community is fascinating. I kind of work against type over there writing these long rambling posts in a place where people reblog pictures and phrases but I enjoy it.”—
“It’s dangerous to assume that numbers tell the whole story. It’s better to think of data not as a smoking gun, but as a trail of breadcrumbs. Metrics can point you toward problem areas or alert you to a potential issue that you might not have otherwise noticed.”—We definitely agree with this statement in a pretty good article about metrics pitfalls: 5 Measurement Pitfalls to Avoid. (via analyticisms)