“This small collection of companies…is forming the embryo of a market that will, for the first time, enable organizations to incorporate the customer’s voice–the raw, the spontaneous, the immediate–as a legitimate input into organizational decision-making. This is not a simple proposition: it requires tremendous expertise in big data processing and an ecosystem to promote growth and experimentation and leadership, among many other things. And, as Gnip has clearly understood, it requires educating the market as to the challenges and opportunities of social data.”—Social Data Market Momentum: It’s Not About the Firehose | Thought Experiments from Susan Etlinger
“But this market, as it’s evolving, is not just a game of ‘Capture the Firehose’; it’s about taking this enormously complex, rich and challenging data set and turning it into insight that can be used to suggest trends that real people in real organizations can act on. It’s not about the firehose; it’s not even about the water. It’s about the fires the water can put out, and the things it can cause to grow.”—
"And assistance doesn’t only need to be fast — it also needs to be direct and personal. The survey revealed that 69% of consumers are more likely to be loyal to a brand that provides live, human assistance at critical moments, and 82% say their perception of a brand improves when live chat is available."
Whether holiday sales are your siren call to shopping at the mall, or the Kryptonite that sends you cowering into a homemade cave of blankets, it leaves none of us untouched. The huge conversation around Black Friday and Cyber Monday on Tumblr mean, at the very least, everyone is talking about it, if not also participating.
The most-mentioned brands and stores were Etsy, Walmart, Polyvore, Target, Nintendo and Amazon. There were tons of posts mentioning product categories like fashion, jewelry, clothing, art, handmade, beauty and accessories - all in Tumblr’s sweet spot.
Overall the conversation about Black Friday and Cyber Monday over the past month has generated 83.5k posts from 898.9k contributors, earning 1.3 million notes.
The biggest spike in activity occurred on Black Friday itself, November 29th. You can see conversation activity increasing in the two days leading up to Friday in the graph above.
The top Black Friday post from the weekend comes from ruinedchildhood, and has received more than 153,000 notes in the past four days! That’s more than 63k likes and 90k reblogs so far.
“Also of note is the fact that, on average, Tumblr users view about 67 pages per month. The site also grew by a staggering 74% in 2013. In comparison, LinkedIn and Twitter posted gains of only around 40%. You might say, then that Tumblr isn’t ‘arriving.’ It has, in fact, arrived.”—Tumblr: The Future of Content Marketing? | Site Pro News
“Make something funny, or thoughtful, or provocative that nobody else is making (or, maybe more importantly, that is just better than what everybody else is making).”—Three Ways to Break Through on Social Media | The Wall Street Journal
“The most important insight I gained by forgoing an M.F.A. program in favor of launching a Tumblr was learning that to be successful, I didn’t need a particular degree, or any specific family background or life experience. I didn’t have to apply to a writing program or have a friend who knew somebody. All I needed to do was make good content. Starting “Fairy Tales for Twenty-Somethings” helped me grow as an artist and writer and gave me the confidence to write the book. I needed to have an audience in order to learn how to write.”—
“However, while Facebook and Twitter have eroded writing conventions among my students, they have not killed the most important ingredients in personal writing: self-reflection and emotional honesty. For younger high school boys particularly, social networking has actually improved writing – not the product or the process, but the sensitivity and inward focus required to even begin to produce a draft that will eventually be worth editing.”—Facebook Has Transformed My Students’ Writing—for the Better | The Atlantic
Social Media Marketing FTW: pretty amazing to see social media marketing being at the top of the list of marketing tactics for restaurant marketing. To think that 3 years ago we had to educate, evangelize and do some industrial-grade convincing to get our restaurant clients to spend some money on social media…
“Collectively, the people I follow on Twitter — book nerds, science nerds, journalists, the uncategorizably interesting — come pretty close to my dream community. They also function as by far the best news source I’ve ever used: more panoptic, more in-depth, more likely to teach me something, much more timely, cumulatively more self-correcting and sophisticated.”—How Twitter Hijacked My Mind — Daily Intelligencer (via markschaver)
“'Students’ social media and digital footprint can sometimes play a role in the admissions process,' says Christine Brown, the executive director of K-12 and college prep programs at Kaplan Test Prep. 'It’s something that is becoming more ubiquitous and less looked down upon.'
In the business realm, employers now vet the online reputations of job candidates as a matter of course. Given the impulsiveness of typical teenagers, however — not to mention the already fraught nature of college acceptances and rejections — the idea that admissions officers would covertly nose around the social media posts of prospective students seems more chilling.”—They Loved Your G.P.A. Then They Saw Your Tweets | NYT