"The study found that at times of lower activity, the most popular length of tweets ranges from about 70 to 120 characters. But at moments of much greater traffic — when messages are sent up to 200 times as frequently — the highest concentration of tweets is only around 25 characters in length, and declines sharply to a low at about the 130-character mark."
“Tech vendors Umbel, AdColony and Vox Media are co-sponsoring an event March 7 in one of the Texas capital’s most-famous music venues, Moody Theater, home to PBS’ acclaimed Austin City Limits. It’s going to be strange. Indie ‘psych-folk’ band Local Natives will take the stage, while street teams dressed as astronauts work the front of the venue and Mexican wrestler ‘El Umbel’ takes selfies with guests. ‘It’s hard to be weird here, but we are going to give it our best shot,’ declares PR rep Lana McGilvray.”—
“Here’s what we take from these findings: brands shouldn’t be afraid of competitors targeting their most loyal consumers. In fact, they might even want to encourage it. In many cases, trying something different just reminds you why you prefer your favorites.”—