"Hashtags are essential to content discoverability on Instagram."
"The rise of GIFs on Tumblr may simply be attributed to the social networking built into the site. The dashboard allows easy reblogging, tagging, and uploading of new images. Building networks of bloggers with common interests happens easily through liking and reblogging. In other words, Tumblr was a more streamlined way of sharing images and meeting new artists than its surf blog predecessors."
Text Formatting for Tumblr’s Dashboard:
Add meaning and visual order to your text with these 12 formatting styles that work on the Dashboard. Tumblr filters out some HTML tags, but these formatting examples all function on the Dashboard. Keep in mind the Dash is where you get 70 percent of your views.
Get the most out of your dash views with some variety in your formatting. Just don’t go overboard.
"Buy promoted tweets based on the keywords associated with the crisis; that way the first thing people see when they search Twitter for more information is your apology tweet."