Union Metrics

Powerful social analytics for marketers. We make TweetReach, Union Metrics for Tumblr and Union Metrics for Instagram.

Union Metrics

Saturday • Jul 26, 2014 linkicon

"

Do you think it’s a question of how much you balance that drive to achieve with being present and enjoying the moment?

You know, it’s funny because I frequently get emails from young people starting out and asking, “How do I make a successful website or start my own thing?” And, very often, it’s tied to some measure of success that’s audience-based or reach-based. “How do you build up to seven million readers a month or two million Facebook fans?” But the work is not how to get that size of an audience or those numbers. That’s just the byproduct of what Lewis Hyde calls “creative labor,” which is really our inner drive. The real work is how not to hang your self-worth, your sense of success and merits, the fullness of your heart, and the stability of your soul on those numbers—on that constant positive reinforcement and external validation. That’s the only real work, and the irony is that the more “successful” you get, by either by your own standards or external standards, the harder it is to decouple all of those inner values from your work. I think we often confuse the doing for the being.

"

Over on 99U, I shared some thoughts on how to live with presence in the age of productivity. (via explore-blog)

Friday • Jul 25, 2014 linkicon
instagram:


A New Cast of Characters for Toronto’s Neighborhood Watch Signs
To see more of Andrew’s creative Neighborhood Watch modifications, follow @dcmism on Instagram.
Where some may have seen only an old sign faded after years of sun exposure, Toronto artist Andrew Lamb (@dcmism) saw an opportunity. Since 2012, Andrew has treated his hometown’s weathered Neighborhood Watch signs as a blank canvas, adorning them with whimsical figures from pop culture.
"My work tends to deal with altering urban infrastructure in a playful manner," explains Andrew. In this case, it’s about repurposing municipal infrastructure to "invoke nostalgic happy memories" with the help of characters as diverse as Zelda, Bruce Lee and the Planeteers.
What are the keys to success when modifying a sign? “Use a laser printer, not an inkjet,” says Andrew, “and don’t fall off your ladder.”


Pair with our piece on Instagram and street art. 
Zoom Info
instagram:


A New Cast of Characters for Toronto’s Neighborhood Watch Signs
To see more of Andrew’s creative Neighborhood Watch modifications, follow @dcmism on Instagram.
Where some may have seen only an old sign faded after years of sun exposure, Toronto artist Andrew Lamb (@dcmism) saw an opportunity. Since 2012, Andrew has treated his hometown’s weathered Neighborhood Watch signs as a blank canvas, adorning them with whimsical figures from pop culture.
"My work tends to deal with altering urban infrastructure in a playful manner," explains Andrew. In this case, it’s about repurposing municipal infrastructure to "invoke nostalgic happy memories" with the help of characters as diverse as Zelda, Bruce Lee and the Planeteers.
What are the keys to success when modifying a sign? “Use a laser printer, not an inkjet,” says Andrew, “and don’t fall off your ladder.”


Pair with our piece on Instagram and street art. 
Zoom Info
instagram:


A New Cast of Characters for Toronto’s Neighborhood Watch Signs
To see more of Andrew’s creative Neighborhood Watch modifications, follow @dcmism on Instagram.
Where some may have seen only an old sign faded after years of sun exposure, Toronto artist Andrew Lamb (@dcmism) saw an opportunity. Since 2012, Andrew has treated his hometown’s weathered Neighborhood Watch signs as a blank canvas, adorning them with whimsical figures from pop culture.
"My work tends to deal with altering urban infrastructure in a playful manner," explains Andrew. In this case, it’s about repurposing municipal infrastructure to "invoke nostalgic happy memories" with the help of characters as diverse as Zelda, Bruce Lee and the Planeteers.
What are the keys to success when modifying a sign? “Use a laser printer, not an inkjet,” says Andrew, “and don’t fall off your ladder.”


Pair with our piece on Instagram and street art. 
Zoom Info
instagram:


A New Cast of Characters for Toronto’s Neighborhood Watch Signs
To see more of Andrew’s creative Neighborhood Watch modifications, follow @dcmism on Instagram.
Where some may have seen only an old sign faded after years of sun exposure, Toronto artist Andrew Lamb (@dcmism) saw an opportunity. Since 2012, Andrew has treated his hometown’s weathered Neighborhood Watch signs as a blank canvas, adorning them with whimsical figures from pop culture.
"My work tends to deal with altering urban infrastructure in a playful manner," explains Andrew. In this case, it’s about repurposing municipal infrastructure to "invoke nostalgic happy memories" with the help of characters as diverse as Zelda, Bruce Lee and the Planeteers.
What are the keys to success when modifying a sign? “Use a laser printer, not an inkjet,” says Andrew, “and don’t fall off your ladder.”


Pair with our piece on Instagram and street art. 
Zoom Info
instagram:


A New Cast of Characters for Toronto’s Neighborhood Watch Signs
To see more of Andrew’s creative Neighborhood Watch modifications, follow @dcmism on Instagram.
Where some may have seen only an old sign faded after years of sun exposure, Toronto artist Andrew Lamb (@dcmism) saw an opportunity. Since 2012, Andrew has treated his hometown’s weathered Neighborhood Watch signs as a blank canvas, adorning them with whimsical figures from pop culture.
"My work tends to deal with altering urban infrastructure in a playful manner," explains Andrew. In this case, it’s about repurposing municipal infrastructure to "invoke nostalgic happy memories" with the help of characters as diverse as Zelda, Bruce Lee and the Planeteers.
What are the keys to success when modifying a sign? “Use a laser printer, not an inkjet,” says Andrew, “and don’t fall off your ladder.”


Pair with our piece on Instagram and street art. 
Zoom Info
instagram:


A New Cast of Characters for Toronto’s Neighborhood Watch Signs
To see more of Andrew’s creative Neighborhood Watch modifications, follow @dcmism on Instagram.
Where some may have seen only an old sign faded after years of sun exposure, Toronto artist Andrew Lamb (@dcmism) saw an opportunity. Since 2012, Andrew has treated his hometown’s weathered Neighborhood Watch signs as a blank canvas, adorning them with whimsical figures from pop culture.
"My work tends to deal with altering urban infrastructure in a playful manner," explains Andrew. In this case, it’s about repurposing municipal infrastructure to "invoke nostalgic happy memories" with the help of characters as diverse as Zelda, Bruce Lee and the Planeteers.
What are the keys to success when modifying a sign? “Use a laser printer, not an inkjet,” says Andrew, “and don’t fall off your ladder.”


Pair with our piece on Instagram and street art. 
Zoom Info

instagram:

A New Cast of Characters for Toronto’s Neighborhood Watch Signs

To see more of Andrew’s creative Neighborhood Watch modifications, follow @dcmism on Instagram.

Where some may have seen only an old sign faded after years of sun exposure, Toronto artist Andrew Lamb (@dcmism) saw an opportunity. Since 2012, Andrew has treated his hometown’s weathered Neighborhood Watch signs as a blank canvas, adorning them with whimsical figures from pop culture.

"My work tends to deal with altering urban infrastructure in a playful manner," explains Andrew. In this case, it’s about repurposing municipal infrastructure to "invoke nostalgic happy memories" with the help of characters as diverse as Zelda, Bruce Lee and the Planeteers.

What are the keys to success when modifying a sign? “Use a laser printer, not an inkjet,” says Andrew, “and don’t fall off your ladder.”

Pair with our piece on Instagram and street art

Friday • Jul 25, 2014 linkicon
Friday Reads: A quick roundup of the best things we’ve been reading this week. 
This week it’s all about the difficult balance marketers face between privacy and personalization. 
Privacy and personalization: a marketer’s Catch-22 by Rachel Serpa [Econsultancy] 

"According to a recent consumer survey, data privacy concern is at an all-time high, with 92% of US internet users worrying about their online privacy (TRUSTe).
At the same time, 73% of US consumers prefer to buy from brands that use their information to deliver more relevant shopping experiences (Accenture).”

A difficult balance indeed. (Emphasis original.)
What Are Personalization’s Biggest Challenges and Opportunities? [Marketing Charts]
 And because trust is a key component here, be sure you didn’t miss Danny Brown’s piece on How to Build the Commodities of Identity and Trust in Social Media. 
What’s the best thing you read this week?

Friday Reads: A quick roundup of the best things we’ve been reading this week. 

This week it’s all about the difficult balance marketers face between privacy and personalization. 

"According to a recent consumer survey, data privacy concern is at an all-time high, with 92% of US internet users worrying about their online privacy (TRUSTe).

At the same time, 73% of US consumers prefer to buy from brands that use their information to deliver more relevant shopping experiences (Accenture).

A difficult balance indeed. (Emphasis original.)

 And because trust is a key component here, be sure you didn’t miss Danny Brown’s piece on How to Build the Commodities of Identity and Trust in Social Media

What’s the best thing you read this week?

Thursday • Jul 24, 2014 linkicon

"By making your brand the mentor in your brand storytelling and allowing your customer to be the hero, you are showing them the path of possibility and interacting with them in such a way where you can guide them towards your vision."

3 TED Talks That Uncover the Secrets of Storytelling | Convince & Convert 

Emphasis original. 

Talking storytelling in the videos are: Andrew Stanton (Pixar Studios), J.J. Abrams (Film and TV writer/director), & Nancy Duarte (writer and graphic designer; presentation expert). 

Wednesday • Jul 23, 2014 linkicon
fastcompany:

CMO Frances Allen talks about Denny’s (dennys) content marketing success, how it manages its offbeat social media persona and 5 core principles driving it all.
Read More>

fastcompany:

CMO Frances Allen talks about Denny’s (dennys) content marketing success, how it manages its offbeat social media persona and 5 core principles driving it all.

Read More>

Wednesday • Jul 23, 2014 linkicon
The Tour de France on Instagram 
With less than a week left in the Tour de France, we wanted to take a look at how Instagram users were talking about the race. In just about six days on the photo sharing platform, 4.6k photos were shared and tagged #tourdefrance, earning a combined reach of 1.6 million unique Instagram accounts. (You can read more about how we calculate reach for hashtags here if you’re curious.)  
The photo at the top of this post was the most popular Tour de France related photo, and the account that posted it- teamsky- is the most popular contributor to the hashtag. 6 of the top 10 photos are from their posts. 
The second most popular Tour de France related post came from a surprising account: Victoria’s Secret Sport with a #TBT of model Alessandra Ambrosio 


#TourDeFrance #fitspo! @alessandraambrosio took her cycling indoors in #2012 for our #TrainLikeAnAngel series! #TBT

While you might not immediately think of cycling when you think of Victoria’s Secret, this is a great way for their sport line to tap into relevant communities and connect with potential fans and followers. It’s a great use of the larger #TBT hashtag as well. 
Brands shouldn’t be afraid to test new communities for receptiveness, as long as the golden rules- listening first, joining in respectfully, and staying relevant- are followed.  
Want more about the Tour de France? We looked at the conversation on Tumblr. For more on brands on Instagram, check out our series on just that. 

The Tour de France on Instagram 

With less than a week left in the Tour de France, we wanted to take a look at how Instagram users were talking about the race. In just about six days on the photo sharing platform, 4.6k photos were shared and tagged #tourdefrance, earning a combined reach of 1.6 million unique Instagram accounts. (You can read more about how we calculate reach for hashtags here if you’re curious.)  

The photo at the top of this post was the most popular Tour de France related photo, and the account that posted it- teamsky- is the most popular contributor to the hashtag. 6 of the top 10 photos are from their posts. 

The second most popular Tour de France related post came from a surprising account: Victoria’s Secret Sport with a #TBT of model Alessandra Ambrosio 

#TourDeFrance #fitspo! @alessandraambrosio took her cycling indoors in #2012 for our #TrainLikeAnAngel series! #TBT

While you might not immediately think of cycling when you think of Victoria’s Secret, this is a great way for their sport line to tap into relevant communities and connect with potential fans and followers. It’s a great use of the larger #TBT hashtag as well. 

Brands shouldn’t be afraid to test new communities for receptiveness, as long as the golden rules- listening first, joining in respectfully, and staying relevant- are followed.  

Want more about the Tour de France? We looked at the conversation on Tumblr. For more on brands on Instagram, check out our series on just that

Tuesday • Jul 22, 2014 linkicon

"Virality isn’t a function of content. It’s a function of the network in which the content is placed."

I just want to make sure that we’re all clear on this. (via kenyatta)

Tuesday • Jul 22, 2014 linkicon
6 in 10 B2B Execs Agree That Social Business Has Created Value | Marketing Charts 

"The authors note that B2B companies are leveraging social business in a number of ways, including social data analysis to aid in product development." 

6 in 10 B2B Execs Agree That Social Business Has Created Value | Marketing Charts 

"The authors note that B2B companies are leveraging social business in a number of ways, including social data analysis to aid in product development." 

Monday • Jul 21, 2014 linkicon

"Social media is not a fire sale – it’s a long-term investment…

If you’re expecting your brand to be immediately identifiable through your actions on social media, you’ll be sorely disappointed. Instead, it’s the consistency of the message and voice that will build your identity, not the speed in which you bring that to market."

How to Build the Commodities of Identity and Trust in Social Media | Danny Brown