Union Metrics

Powerful social analytics for marketers. We make TweetReach, Union Metrics for Tumblr and Union Metrics for Instagram.

Union Metrics

Monday • Sep 22, 2014 linkicon
marketr:

The results are in: Tumblr users fill their Dashboard with things they love, and they’re likely to turn that love into actual purchases. Nearly every respondent said they wanted something they’ve seen on Tumblr; and half said they went out and bought something they saw.

Optimize your posts for the dashboard! And pair with this read from Ad Week: 

“Not only do our users have the greatest spending power, but they also spend the most time on our platform,” said Lee Brown, Tumblr’s global head of brand partnerships. “They are both engaged and active, taking that next crucial step to buy what they discover on Tumblr (and then post about it).
“The customer journey begins on Tumblr with prepurchase aspiration and ends on Tumblr for postpurchase celebration, making Tumblr the ultimate destination for shopping,” Brown said.

marketr:

The results are in: Tumblr users fill their Dashboard with things they love, and they’re likely to turn that love into actual purchases. Nearly every respondent said they wanted something they’ve seen on Tumblr; and half said they went out and bought something they saw.

Optimize your posts for the dashboard! And pair with this read from Ad Week

“Not only do our users have the greatest spending power, but they also spend the most time on our platform,” said Lee Brown, Tumblr’s global head of brand partnerships. “They are both engaged and active, taking that next crucial step to buy what they discover on Tumblr (and then post about it).

“The customer journey begins on Tumblr with prepurchase aspiration and ends on Tumblr for postpurchase celebration, making Tumblr the ultimate destination for shopping,” Brown said.

Monday • Sep 22, 2014 linkicon

"Hashtags are essential to content discoverability on Instagram."

Popular Communities on Instagram: Beauty and Fashion 

Saturday • Sep 20, 2014 linkicon

"The rise of GIFs on Tumblr may simply be attributed to the social networking built into the site. The dashboard allows easy reblogging, tagging, and uploading of new images. Building networks of bloggers with common interests happens easily through liking and reblogging. In other words, Tumblr was a more streamlined way of sharing images and meeting new artists than its surf blog predecessors."

A Brief History of Animated GIF Art, Part Three | Art Net

Friday • Sep 19, 2014 linkicon
How Brands Can Communicate Through Emojis | Likeable Media 
However just because you can, doesn’t mean that your brand should. Be sure this is something your target audience is interested in, and won’t take as a pandering move. 
If it fits and they respond well? Have fun with it! 
Pair with: How to Use the 7 Least Popular Emoji, from Mashable. 

How Brands Can Communicate Through Emojis | Likeable Media 

However just because you can, doesn’t mean that your brand should. Be sure this is something your target audience is interested in, and won’t take as a pandering move. 

If it fits and they respond well? Have fun with it! 

Pair with: How to Use the 7 Least Popular Emoji, from Mashable. 

Friday • Sep 19, 2014 linkicon
Image source: The Found Animals Foundation. 
Friday Reads | A quick collection of the best things we’ve been reading this week. 
This week let’s talk analytics. 
Crafting Your Analytics Story: 2 Guidelines to Keep in Mind by Robert Miller [ClickZ]

"Keep your content simple…When you finish displaying your information, your audience should know what you did, what happened, why it happened, and what you plan on doing next."

Just be sure it’s also presented in a way that’s interesting, so you hold their attention. 
5 Marketing Myths by Geoff Livingston

“1) Analytics Make Your Marketing Program Succeed
Analytics will inform marketing toward the best way to encourage desired customer behaviors. They will not make a brand better at marketing (myth revealed)…Creative alone is wild and unpredictable. Data alone informs direction, but can’t stop crap communicators from producing, well, more crap. Together, informed creative is flat out dangerous.”

Analytics aren’t magic, but you can make something amazing out of the information they give you. 

Image source: The Found Animals Foundation

Friday Reads | A quick collection of the best things we’ve been reading this week. 

This week let’s talk analytics. 

"Keep your content simple…When you finish displaying your information, your audience should know what you did, what happened, why it happened, and what you plan on doing next."

Just be sure it’s also presented in a way that’s interesting, so you hold their attention. 

“1) Analytics Make Your Marketing Program Succeed

Analytics will inform marketing toward the best way to encourage desired customer behaviors. They will not make a brand better at marketing (myth revealed)…Creative alone is wild and unpredictable. Data alone informs direction, but can’t stop crap communicators from producing, well, more crap. Together, informed creative is flat out dangerous.”

Analytics aren’t magic, but you can make something amazing out of the information they give you. 

Thursday • Sep 18, 2014 linkicon
unwrapping:

Text Formatting for Tumblr’s Dashboard:Add meaning and visual order to your text with these 12 formatting styles that work on the Dashboard. Tumblr filters out some HTML tags, but these formatting examples all function on the Dashboard. Keep in mind the Dash is where you get 70 percent of your views.

Get the most out of your dash views with some variety in your formatting. Just don’t go overboard. 
Zoom Info
unwrapping:

Text Formatting for Tumblr’s Dashboard:Add meaning and visual order to your text with these 12 formatting styles that work on the Dashboard. Tumblr filters out some HTML tags, but these formatting examples all function on the Dashboard. Keep in mind the Dash is where you get 70 percent of your views.

Get the most out of your dash views with some variety in your formatting. Just don’t go overboard. 
Zoom Info

unwrapping:

Text Formatting for Tumblr’s Dashboard:
Add meaning and visual order to your text with these 12 formatting styles that work on the Dashboard. Tumblr filters out some HTML tags, but these formatting examples all function on the Dashboard. Keep in mind the Dash is where you get 70 percent of your views.

Get the most out of your dash views with some variety in your formatting. Just don’t go overboard. 

Thursday • Sep 18, 2014 linkicon
Millennials Mostly Talk About Brands Offline. Which Media Drive Their W-O-M Impressions? | Marketing Charts 

"Despite the perception that Millennials have shunned traditional media in favor of all things digital, Millennials are more likely than their older counterparts to reference magazines, mailings, and radio in their brand-related conversations." 

More in the know-your-audience series. 

Millennials Mostly Talk About Brands Offline. Which Media Drive Their W-O-M Impressions? | Marketing Charts 

"Despite the perception that Millennials have shunned traditional media in favor of all things digital, Millennials are more likely than their older counterparts to reference magazines, mailings, and radio in their brand-related conversations." 

More in the know-your-audience series. 

Wednesday • Sep 17, 2014 linkicon

"Buy promoted tweets based on the keywords associated with the crisis; that way the first thing people see when they search Twitter for more information is your apology tweet."

Andrea Harrison of Rebel Mouse, paraphrased, from The Social Shake-Up panel discussion Find Me a Van Gogh: Marketing with Visuals, discussing what actions for a brand to take in the wake of a Twitter crisis. 

Wednesday • Sep 17, 2014 linkicon
75% of Twitter Users Purchase Products Online Each Month [STUDY] | AllTwitter 

"… a new study has revealed that three in four Twitter users have bought a product online in the past month, which is above average for all internet users." 

Will we become as comfortable purchasing things directly through social platforms as we are with more traditional ecommerce?

75% of Twitter Users Purchase Products Online Each Month [STUDY] | AllTwitter 

"… a new study has revealed that three in four Twitter users have bought a product online in the past month, which is above average for all internet users." 

Will we become as comfortable purchasing things directly through social platforms as we are with more traditional ecommerce?