Powerful social media analytics for marketers. At Union Metrics, we make engagement and listening analytics for Twitter, Tumblr, Instagram and Facebook.
Our offices will be closed on Monday (that’s Monday, May 29th) for a long Memorial Day weekend. So if you have any questions, please allow us a little extra time to return your calls and emails. We’ll be back to normal support hours on Tuesday, May 30th!
If you do need anything, you can get in touch with us in several ways:
Today we’re excited to announce two new ways to discover the world around you on Explore: location stories and hashtag stories. Now you can see what’s happening around you and find stories related to your interests.
You’ll see a new story ring at the top of Explore filled with stories happening near you. These stories come from people who have used location stickers on their stories. You can also search for any location around the world, and you’ll see a story ring for that place at the top of the location page.
We’re also beginning to introduce hashtag stories on Explore to help you find stories related to your interests. When you search for a hashtag, you may see a story ring at the top of the page filled with stories using that hashtag.
Add a location sticker or hashtag to your story and you may be included in the larger story. If your story is added, you’ll see a line at the top of your stories viewer list showing how many people saw it in the larger story. If you want to use a location or hashtag sticker but don’t want your story to appear on Explore, tap the X on your stories viewer list.
From discovering new parts of your own city to jogging alongside the #fromwhereirun community all around the world, location and hashtag stories help you share these experiences as they unfold.
To learn more about location stories and hashtag stories, check out the Instagram Help Center.
Location stories on Explore are available on iOS and Android as part of Instagram version 10.22 in the Apple App Store and Google Play. Hashtag stories will be rolling out over the coming weeks.
ICYMI, new features to play with over the Memorial Day holiday.
‘The biggest challenge for both storytellers and marketers is that, in many cases, neither party knows the purpose of the content,’ Beebe said. 'They get excited to create a studio or go off and make a film, but they really don’t know why.
Is it about brand awareness? Or to change brand perception? Or is it to drive revenue? What’s the distribution strategy?’ he added. 'I’ve seen a lot of great content be produced and then no one knows where to put it, or if they do, they have no media or marketing strategy behind it.’
Our offices will be closed on Monday (that’s Monday, May 29th) for a long Memorial Day weekend. So if you have any questions, please allow us a little extra time to return your calls and emails. We’ll be back to normal support hours on Tuesday, May 30th!
If you do need anything, you can get in touch with us in several ways:
Monitoring the size and momentum of a conversation on social media is great. But to really know how successful a campaign was or how well your brand is performing, you need to know more than just how much people are talking about you – you need to know what people are saying and how they feel. What do they really think?
To help with that, we’re excited to unveil our new Twitter sentiment reporting! With Union Metrics’ sentiment reporting for Twitter, you can find out exactly what your target audience thinks about anything. In this recorded webinar, we’ll talk more about what sentiment analysis, what you can get from it, and how it relates to social listening. See sentiment analysis in action as we demo the reports and walk through examples of two big airline brands and what their audiences think of them.
Want to learn more about what’s capable with Union Metrics? Click here to request a demo and we’ll be in touch shortly.
Figure out what to post more or less of on Instagram
Instagram is one of social media’s fastest-changing platforms right now, so there can be a lot to keep up with. What worked on Instagram a year or two ago might not work as well right now. With our free Instagram checkup, you can see the kind of engagement your posts and hashtags have gotten, what seems to be resonating, and what isn’t. Use this info to decide what to post more or less of in the future.
You ever wanna look at tags? I mean the ones people add, when they reblog things. I do. All the good stuff’s in there. That’s why I made Tag Crawler, a new Tumblr Labs experiment that launched today. You can turn it on (on the web) in your labs settings, here. It looks like this:
Then, whenever you look at notes, you’ll see this li’l hashtag:
Click on it to see the tags people have added when reblogging the post! That’s it! Okay bye.
Hey, engineer @idiot made a really great Tumblr Lab. Let’s hear it for @idiot!
Oh, also, @cyle’s wild “Themed Posts” lab just got an upgrade. Now you can read people’s posts no matter how matchy their blog colors are. See?:
What are Tumblr Labs? They’re experimental features for the web and Android that our engineers are working on, and that you can try out. Fair warning: They’re only semi-tested and not officially supported, so they might cause weirdness on your dashboard. There are worse things than a little weirdness, though, and you can always turn off a lab if you needs things back to normal.
